The Digital Approach Podcast

Ryan Fowler

The Digital Approach Podcast explores the world of digital marketing for small business owners to help remove the overwhelm. Through success stories and strategies, you'll learn what works and what doesn't to inspire you to take action, try something new and grow your business in a sustainable way. Your host, Ryan Fowler, is on a mission to help small business owners succeed sustainably and this podcast is an extension of that mission with the goal to help you.

Welcome to The Digital Approach Podcast
Trailer 1 min 21 sec

All Episodes

What does your social media strategy look like for your business? And do you ever wonder how it can be improved? If you think of your marketing like a table, it needs legs to support it so if one ever went down, your business wouldn't fall.By taking a closer look at your social media and podcasting strategies with today's guest, Darren Saul from Suspended Animation, we're going to dive deeper into how it all connects and find out if podcasting could work for your business.Find out more about Darren: www.suspendedanimation.com.auGet a copy of Tribes: https://amzn.to/31eCHMcConnect with RyanWebsite: https://orionmedia.groupBook a free 20-minute info call: https://calendly.com/orion-media-group/20min-infoJoin the The Digital Approach Podcast Community: https://orionmedia.group/podcastcommunityConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

Dec 1

42 min 50 sec

This is the first solo episode of The Digital Approach Podcast with Ryan Fowler where Ryan shares his insights as a quick start guide to understanding and creating your tech stack.Not sure what a tech stack it's? It's the combination of software tools you use in your business to save time and create more scalability, even if you're starting out as one person.  Find out more about ActiveCampaign: https://orionmedia.group/activecampaignConnect with RyanWebsite: https://orionmedia.groupBook a free 20-minute info call: https://calendly.com/orion-media-group/20min-infoJoin the The Digital Approach Podcast Community: https://bit.ly/3jL3O7YConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

Nov 23

16 min 13 sec

Have you ever come across someone online that has the intention to try and hurt you? This is trolling. Trolling has been around for a long time, however that hasn't slowed down it's progression across the internet. It can cause us to get angry, feel sad, feel belittled and unworthy or even send us into a downward mental and emotion spiral. To correct this, we need to build our own resilience. This episodes guest is Bill Lee-Emery, author of How To Be Bulletproof From Criticism, to share how you can identify your response to being trolled and use your resilience to avoid the negative emotions and move past it. Get the book: https://amzn.to/3mZN7HZ Find out more about Bill: http://bulletprooffromcriticism.com.au/Connect with RyanWebsite: https://orionmedia.groupBook a free 20-minute info call: https://calendly.com/orion-media-group/20min-infoJoin the The Digital Approach Podcast Community: https://bit.ly/3jL3O7YConnect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/This post contains affiliate links. By using these links, you are not charged any additional fees while supporting The Digital Approach Podcast. 

Nov 10

34 min 58 sec

 If you're really wanting to build your know, like and trust factor then genuine reviews are one of the best ways to do it online, especially through Google & Facebook. 89% of people now read reviews online before making a purchase decision, so if you're not utilising them, or your name isn't even in that space yet, it's time to get onto it! Today's guest, Jeff Sommers the Reputation Marketing Specialist, shares his insights and strategies to understand why you need reviews, how they can help your business, what to do if you get a negative review and how you can collect reviews with a simple system for your business. We all love a simple system, right?Connect with Jeff Find out more about Jeff Check out the Reputation Domination Program eBook Follow Jeff on Facebook: https://www.facebook.com/ReputationMarketingSpecialist Connect on LindedIn: https://www.linkedin.com/in/jeffsommers1 Connect with Ryan Website: https://orionmedia.group Book a free 20-minute info call: https://calendly.com/orion-media-group/20min-info Join the The Digital Approach Podcast Community: https://bit.ly/3jL3O7Y Connect on LinkedIn: https://www.linkedin.com/in/ryanfowlermarketing/

Nov 2

34 min 58 sec

The key to a good interview is listening. To truly listen, you need to be present. In today's episode, we hear from Tim Jack Adams, founder of GreenX7, about the benefits of mindfulness and how it can help us to engage with our guest and ask deeper questions.Using these techniques is applicable to not just interviewing, but many facets of your life and business. These include your everyday life to enjoy more as well as your productivity throughout the day.Find out more about Tim: www.timjackadams.com.auFind out more about GreenX7: www.greenx7.comJoin the The Digital Approach Podcast Community: https://bit.ly/3jL3O7YFind out more about Ryan: www.orionmedia.group 

Oct 29

36 min 32 sec

Building the like, know and trust factor with your clients and customers is an important part of business. In the digital age, it takes longer to build trust and is easier to break it.In the first episode of The Digital Approach Podcast, we talk with Russell Cummings, the founder of Shifft, who is a business management consultant with over 36 years of experience in business.We take a deep look at what it takes to build trust and authority in the digital space and create authentically to grow the relationships with your customers. This will help you build a strong foundation of trust to keep your customers with you longer. Find out more about Russ: www.shifft.com.auGet great free resources: https://www.shifft.com.au/free-resources/Join the The Digital Approach Podcast Community: https://bit.ly/3jL3O7YFind out more about Ryan: https://orionmedia.group 

Oct 29

48 min 26 sec

The Digital Approach Podcast explores the world of digital marketing for small business owners to help remove the overwhelm. Through success stories and strategies, you'll learn what works and what doesn't to inspire you to take action, try something new and grow your business in a sustainable way. Your host, Ryan Fowler, is on a mission to help small business owners succeed sustainably and this podcast is an extension of that mission with the goal to help you.Join the Facebook Community: https://www.facebook.com/groups/thedigitalapproachpodcast Visit The Website: thedigitalapproachpodcast.com

Oct 28

1 min 21 sec