Thinking Ahead: Your Leading-Edge Insights Podcast

By GfK

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

  1. 1.
    Trends to watch: The value of sustainability
    33:42
  2. 2.
    A successful product's journey from idea to launch
    32:53
  3. 3.
    How data can drive smarter decisions
    34:39
  4. 4.
    How to optimize eCommerce and boost sales
    28:56
  5. 5.
    What you need to know about B2B influencer marketing
    31:08
  6. 6.
    Using consumer trends for strategic insights
    16:27
  7. 7.
    Trends to watch: Health & wellness
    22:02
  8. 8.
    Replay: Rewriting the influencer playbook
    25:22
  1. 9.
    Booming shopping trends: What to watch
    27:49
  2. 10.
    The future of work and a digital lifestyle
    35:38
  3. 11.
    "Driving" consumer expectations in 2021
    26:20
  4. 12.
    The world according to Biden and Trump supporters
    19:49
  5. 13.
    A timeline of COVID and its impact on consumers and brands
    23:12
  6. 14.
    The future of the smart home today
    26:59
  7. 15.
    The future of sustainability: What brands & marketers need to know
    29:49
  8. 16.
    Going back to school in the time of COVID-19
    20:02
  9. 17.
    The changes and challenges of advertising
    24:29
  10. 18.
    How does Gen Z feel about COVID-19 and the future?
    39:35
  11. 19.
    The Rise of eSports and its Fans
    25:06
  12. 20.
    Finding purpose in crisis: Brands, COVID-19, and social responsibility
    25:06
  13. 21.
    Activism, anxiety, and the new consumer marketplace
    29:38
  14. 22.
    Bringing new precision to programmatic targeting
    29:28
  15. 23.
    Life under Crisis: How consumers feel about COVID-19 and protests
    13:46
  16. 24.
    Understand the forces shaping the future of shopping
    26:04
  17. 25.
    Creating Success Through In-Market Testing
    25:24
  18. 26.
    Rewriting the Influencer Playbook
    32:34
  19. 27.
    The Art of Digital Ad Targeting
    21:41
  20. 28.
    How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights
    23:39
  21. 29.
    Changes in lifestyles & behaviors following COVID-19
    13:16
  22. 30.
    Is Sustainability still important in uncertain times?
    20:32
  23. 31.
    How American Consumers are Handling the COVID-19 Outbreak
    18:17
  24. 32.
    Today's Cannabis Consumers: Understanding Their Needs, Concerns, and Purchases
    16:21
  25. 33.
    Understanding CBD Consumers
    19:51
  26. 34.
    Coronavirus: Tracking its impact on brands & consumers
    17:58
  27. 35.
    The "dark" side of the marketing
    18:57
  28. 36.
    Future of Retail: The Impact of Technology
    28:17
  29. 37.
    Why are we still talking about Millennials?
    18:59
  30. 38.
    Coming Soon
    0:56

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