Pricing is Positioning

By Paul Klein

How you price is a direct reflection of your brand's position and value in the marketplace. It's not just a matter of charging more or raising your rates; rather it is recognizing the circumstances around your products and services and then positioning for maximum value for you and your clients.

  1. 1.
    096: Win In Business & Life By Overcoming These 5 Obstacles
    18:25
  2. 2.
    095: Pricing Is Positioning Podcast Moving Forward
    5:32
  3. 3.
    094: Pricing Your Marketing Movement With Duane Zingale
    47:23
  4. 4.
    093: How Do You Get Started in the Art and Business of Public Speaking
    37:04
  5. 5.
    092: Two Steps In Becoming A Better Communicator
    47:09
  6. 6.
    091: Out of Quarantine and "Back To The Stage"
    36:50
  7. 7.
    090: What is "Value" and How it Can Help You Position for Better Rates?
    29:04
  8. 8.
    089: The 7-Figure One
    22:00
  1. 9.
    088: From Chaos to Clarity with Marianne Renner
    44:49
  2. 10.
    087: The Clubhouse App for Your Business
    25:31
  3. 11.
    086: 3 simple questions you can ask your clients when value-based pricing!
    27:58
  4. 12.
    085: Rock your lead generation in 2021 with John Nemo!
    52:01
  5. 13.
    084: The Magic of Pricing Big: The Simple Secret to Getting Paid What You're REALLY Worth!
    24:23
  6. 14.
    083: $40,000 for remote advisory work, and how you can too.
    28:53
  7. 15.
    082: The Agents Of Change With Rich Brooks
    40:50
  8. 16.
    081: The One Number That Can Change Your Business in 2021!
    25:27
  9. 17.
    080: Why Pausing This Podcast Was Dumb...But Necessary
    34:24
  10. 18.
    079: Pricing the Futur with Chris Do
    43:47
  11. 19.
    078: How should I price Powerpoint presentations?
    33:37
  12. 20.
    077: Price is not tied to your services and why this is preventing you from getting the rates you deserve!
    26:22
  13. 21.
    076: Copywriting & Funnel Tips For Online Entrepreneurs With Geoff Kullman
    37:07
  14. 22.
    075: Generating Business Referrals With Stacey Brown Randall
    54:48
  15. 23.
    074: It Starts With Your People With Brian Dixon
    48:32
  16. 24.
    073: Exceptionally Unemployable with Jerod Morris
    45:00
  17. 25.
    072: Building A Mighty Network With Gina Bianchini
    35:03
  18. 26.
    071: The Business of Expertise with David C Baker
    49:49
  19. 27.
    070: The Self-Taught Entrepreneur With Darrell Vesterfelt
    1:03:11
  20. 28.
    069: How my revenue increased by a whopping 32%!
    37:11
  21. 29.
    068: Freelancing Business with Emily Leach
    46:34
  22. 30.
    067: Is it better to start with the low priced option or the high priced option?
    30:11
  23. 31.
    066: How to turn retainers into steady income
    25:11
  24. 32.
    065: Podcasting Magic with Jody Maberry
    1:00:24
  25. 33.
    064: Pricing Q&A: How do I raise my rates with 3 pricing options and establish my retainer & daily rate?
    40:43
  26. 34.
    063: From Panic to Purpose in your Business
    33:18
  27. 35.
    062: Revenue Harvest with Nigel Green
    42:06
  28. 36.
    061: 3 Tips An Email From Jeff Bezos Can Teach Us About Business
    22:15
  29. 37.
    060: Pricing Q&A - How do you determine your payment terms?
    32:05
  30. 38.
    059: What's Working Right Now In Social Media With Lauren Davis
    52:56
  31. 39.
    058: Tech Tip: Facebook Groups, Slack or Mighty Networks for building your next online community
    45:43
  32. 40.
    057: How long do you “dance” with a client that won’t commit?
    24:43
  33. 41.
    056: Freelancing to Freedom with Vincent Pugliese
    42:47
  34. 42.
    055: How does supply & demand and scarcity play a factor in pricing?
    31:56
  35. 43.
    054: 4 tips for pricing your online course
    30:15
  36. 44.
    053: Pricing In The Knowledge Economy With Ron Baker
    1:00:53
  37. 45.
    052: Tech Tip: The Rumbl App
    20:39
  38. 46.
    051: Developing a Mindset of Value by Adopting These 3 Beliefs
    16:28
  39. 47.
    050: Impact Pricing With Mark Stiving
    52:20
  40. 48.
    049: Terms & Getting Paid.....How About 100% Upfront?
    13:44
  41. 49.
    048: The SCORRE Conference and Why You Should Attend
    29:05
  42. 50.
    047: Fundraising Freedom with Mary Valloni
    33:48

Listen to Pricing is Positioning now.

Listen to Pricing is Positioning in full in the Spotify app