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The Brainy Business

By Melina Palmer

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

  1. 1.
    44. Rebrand, Refresh or Reinforce?04/19/2019
    47:53
  2. 2.
    43. A Guide for You to Create a Brainy Brand04/12/2019
    32:11
  3. 3.
    42. Apple Card: A Behavioral Economics Analysis04/05/2019
    44:52
  4. 4.
    41. Behavioral Economics Foundations: The S in NUDGES – Structuring Complex Choices03/29/2019
    33:07
  5. 5.
    40. Behavioral Economics Foundations: The G in NUDGES – Giving Feedback03/22/2019
    40:17
  6. 6.
    39. Behavioral Economics Foundations: The E in NUDGES – Expect Error03/15/2019
    41:53
  7. 7.
    38. Behavioral Economics Foundations: The D in NUDGES – Defaults03/08/2019
    38:47
  8. 8.
    37. Behavioral Economics Foundations: the U in NUDGES – Understanding Mapping03/01/2019
    48:46
  1. 9.
    36. Behavioral Economics Foundations: The N in NUDGES – iNcentives02/22/2019
    49:19
  2. 10.
    35. Behavioral Economics Foundations: Nudges and Choice Architecture02/15/2019
    39:01
  3. 11.
    34. Behavioral Economics Foundations: Optimism Bias02/08/2019
    42:49
  4. 12.
    33. Inside the Texas A&M Human Behavior Lab02/01/2019
    37:49
  5. 13.
    32. The Overwhelmed Brain and Its Impact on Decision Making01/25/2019
    38:02
  6. 14.
    31. Mirror Neurons01/18/2019
    35:50
  7. 15.
    30. Booms and Busts01/11/2019
    32:42
  8. 16.
    29. Resolutions and Keeping Commitments01/04/2019
    44:31
  9. 17.
    28. Behavioral Economics Foundations: The Sense of Touch12/28/2018
    40:25
  10. 18.
    27. Behavioral Economics Foundations: The Sense of Hearing and Sound12/21/2018
    31:34
  11. 19.
    26. Behavioral Economics Foundations: The Sense of Taste12/14/2018
    37:37
  12. 20.
    25. Behavioral Economics Foundations: The Sense of Smell12/07/2018
    37:41
  13. 21.
    24. Behavioral Economics Foundations: Sense of Sight11/30/2018
    1:02:16
  14. 22.
    23. Behavioral Economics Foundations: Reciprocity11/23/2018
    52:36
  15. 23.
    22. The Power of Habit11/16/2018
    54:34
  16. 24.
    21. Behavioral Economics Foundations: Habits11/09/2018
    51:25
  17. 25.
    20. Behavioral Economics Foundations: Defaults11/02/2018
    53:14
  18. 26.
    19. Behavioral Economics Foundations: Herding10/26/2018
    1:00:53
  19. 27.
    18. Behavioral Economics Foundations: Priming10/19/2018
    38:34
  20. 28.
    17. Unlocking the Power of Numbers10/12/2018
    41:25
  21. 29.
    16. Behavioral Economics Foundations: Framing10/05/2018
    56:29
  22. 30.
    15: Behavioral Economics Foundations: Availability09/28/2018
    49:24
  23. 31.
    14. Behavioral Economics Foundations: Scarcity09/21/2018
    35:59
  24. 32.
    13. Adjusting Your Mindset09/14/2018
    27:26
  25. 33.
    12. Behavioral Economics Foundations: Relativity09/07/2018
    43:08
  26. 34.
    11. Behavioral Economics Foundations: Anchoring and Adjustment08/31/2018
    53:02
  27. 35.
    10. On Air Strategy Planning Session with Mariel Court08/24/2018
    51:14
  28. 36.
    9. Behavioral Economics Foundations: Loss Aversion08/17/2018
    38:46
  29. 37.
    8. What is Value?08/10/2018
    45:07
  30. 38.
    7. Change Management (It’s Still Not About The Cookie)08/03/2018
    48:21
  31. 39.
    6. How To Sell From The Stage07/27/2018
    50:55
  32. 40.
    5. The Truth About Pricing07/20/2018
    47:51
  33. 41.
    4. Questions or Answers07/13/2018
    29:49
  34. 42.
    3. Do Lead Magnets Work and Do You Need One?07/06/2018
    46:15
  35. 43.
    2. The Top 5 Wording Mistakes Businesses Make07/06/2018
    53:54
  36. 44.
    1. Unlocking The Secrets Of The Brain07/05/2018
    50:39

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