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The Brainy Business

By Melina Palmer

Consumers don't do what they say they will do and don't act how we think they should. Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. Melina will take the complex concepts of behavioral economics and provide simple, actionable tips you can apply right away in your business.

  1. 1.
    123. Get Your D.O.S.E. of Brain Chemicals, a Behavioral Economics Foundations Episode10/23/2020
    34:48
  2. 2.
    122. Decoding the Why with Nate Andorsky, CEO of Creative Science10/16/2020
    42:39
  3. 3.
    121. Meet GAABS! Interview with founding members of the Global Association of Applied Behavioral Scientists10/09/2020
    49:44
  4. 4.
    120. Precommitment: Boosting Cooperation for Yourself and Others, a Behavioral Economics Foundations Episode10/02/2020
    33:03
  5. 5.
    119. Creating a Habit of Curiosity: Interview with Bec Weeks, Cofounder of Pique09/25/2020
    48:13
  6. 6.
    118. Behavioural Science Club: Interview with Co-Founder Louise Ward09/18/2020
    52:33
  7. 7.
    117. Hawthorne Effect: How You Unintentionally Impact Every Experiment, a Behavioral Economics Foundations Episode09/11/2020
    25:06
  8. 8.
    116. Designing for Behavior Change, Interview with Dr. Steve Wendel09/04/2020
    44:41
  1. 9.
    115. Announcing! Certificate in Applied Behavioral Economics from the Texas A&M Human Behavior Laboratory08/28/2020
    38:08
  2. 10.
    114. Stressed and Overcommitted? Tips to Tackle Planning Fallacy, a behavioral economics foundations episode08/21/2020
    37:34
  3. 11.
    113: How To Use Behavioral Economics to Create Thriving Cities, an interview with Colu08/14/2020
    49:31
  4. 12.
    112. The IKEA Effect and Effort Heuristic, a Behavioral Economics Foundations Episode08/07/2020
    37:01
  5. 13.
    111: Avoiding Everyday Work Disasters, an Interview with Dr. Gleb Tsipursky07/31/2020
    50:22
  6. 14.
    110: Survivorship Bias: Stop Missing What’s Missing (A Behavioral Economics Foundations Episode)07/24/2020
    28:23
  7. 15.
    109. Secrets of Motivation and Incentives, Tim Houlihan Interview07/17/2020
    50:23
  8. 16.
    108. How To Start and Grow a Successful Podcast, Tips from a Behavioral Economist07/10/2020
    49:52
  9. 17.
    107. How to Have Difficult Conversations About Race & Inequality: Interview with Kwame Christian07/03/2020
    48:48
  10. 18.
    106. Network Effect: How to Leverage the Power of a Group (A Behavioral Economics Foundations Episode)06/26/2020
    40:47
  11. 19.
    105. Subscriptions and Membership Programs: A Behavioral Economics Perspective06/19/2020
    56:36
  12. 20.
    104. How To Ethically Influence People: Interview with Author Brian Ahearn06/12/2020
    46:53
  13. 21.
    103. How To Revisit & Update Your Lead Magnets, Freebies & Opt-Ins06/05/2020
    29:34
  14. 22.
    102. Confirmation Bias: How Your Subconscious Beliefs Shape Your Experiences (A Behavioral Economics Foundations Episode)05/29/2020
    34:36
  15. 23.
    101. Dan Ariely Interview: Discussing Shapa, the Numberless Scale05/22/2020
    44:56
  16. 24.
    100. 100 Episodes - 1 Big Insight05/15/2020
    31:24
  17. 25.
    99. Bikeshedding: Why The Simplest Tasks Can Keep You Stuck (A Behavioral Economics Foundations Episode)05/08/2020
    37:26
  18. 26.
    98. Behavior Change at WW and Beyond, an Interview with Dr. Julie O’Brien05/01/2020
    52:47
  19. 27.
    97. Peak-End Rule: Why Averages Don’t Always Matter (A Behavioral Economics Foundations Episode)04/24/2020
    33:48
  20. 28.
    96. How to Make it Easy to Do Business With You With Nikki Rausch04/17/2020
    48:34
  21. 29.
    95. Hate Being on Camera? Understand Your Brain’s Biases To Change Your Mind04/10/2020
    38:10
  22. 30.
    94. Behavioral Economics Testing In A Real Business: Interview with Dr. Sudy Majd04/03/2020
    31:09
  23. 31.
    93. Normalcy Bias: Why We Love To Know What’s Coming And How It Keeps Us Stuck (a Behavioral Economics Foundations Episode)03/27/2020
    22:09
  24. 32.
    92. Fundamental Attribution Error: Why the Pot Insists on Calling the Kettle Black (a Behavioral Economics Foundations Episode)03/20/2020
    29:07
  25. 33.
    91. Coronavirus and How the Human Brain Responds to Pandemics03/13/2020
    36:51
  26. 34.
    90. Habit Weekly: A Discussion With Creator Samuel Salzer03/06/2020
    47:26
  27. 35.
    89. Focusing Illusion: Why Thinking About Something Makes It Seem More Important Than It Is (A Behavioral Economics Foundations Episode)02/28/2020
    31:07
  28. 36.
    88. Marketing to Mindstates: A Discussion With Author, Will Leach02/21/2020
    40:49
  29. 37.
    87. Social Proof: How to Use Herding to Boost Engagement and Sales02/14/2020
    40:40
  30. 38.
    86. Peloton: A Behavioral Economics Analysis02/07/2020
    51:00
  31. 39.
    85. What is BrainyTab? An Interview with the Founders Radu and Raluca Judele01/31/2020
    36:17
  32. 40.
    84. How to Stack and Bundle Products and Services So They Are Most Appealing to Potential Customers01/24/2020
    39:52
  33. 41.
    83. How to Organize Your Brain with Behavioral Economics01/17/2020
    50:04
  34. 42.
    82. The Best Content from the Brainy Business in 201901/10/2020
    40:11
  35. 43.
    81. How to Finally Change Your Behavior (So it Sticks)01/03/2020
    35:35
  36. 44.
    80. Celebrate! It’s more important than you think12/27/2019
    16:25
  37. 45.
    79. Why Our Brains Love Nostalgia & Traditions (And How To Incorporate Them Into Your Business Strategy)12/20/2019
    30:21
  38. 46.
    78. How to Become Indistractible, Interview With Author Nir Eyal12/13/2019
    53:31
  39. 47.
    77. How to Raise Your Prices12/06/2019
    37:57
  40. 48.
    76. The Brainy Benefits of Gratitude11/29/2019
    27:59
  41. 49.
    75. The Littery - Interview with CEO Michael Manniche11/22/2019
    53:56
  42. 50.
    74. Time Pressure: A Behavioral Economics Foundations Episode11/15/2019
    33:46
  43. 51.
    73. Starbucks: A Behavioral Economics Analysis11/08/2019
    38:40
  44. 52.
    72. Friction - What It Is And How To Reduce It, with Roger Dooley11/01/2019
    51:20
  45. 53.
    71. Prefactual Thinking: How to Turn “What If” Into “Why Not” - Behavioral Economics Foundations10/25/2019
    30:57
  46. 54.
    70. How to Set, Achieve & Exceed Brainy Goals10/18/2019
    32:30
  47. 55.
    69. Management Mess To Leadership Success, an Interview with Scott Miller, EVP of Thought Leadership at FranklinCovey10/11/2019
    45:42
  48. 56.
    68. Counterfactual Thinking: Why We ‘What If’ And ‘If Only’ (A Behavioral Economics Foundations Episode)10/04/2019
    44:06
  49. 57.
    67. How to Get (and Stay) Motivated09/27/2019
    44:01
  50. 58.
    66. Ultimate Pricing Confidence with Special Guest Interviewer Nikki Rausch09/19/2019
    41:47
  51. 59.
    65. Can Behavioral Economics Increase Savings?09/13/2019
    35:22
  52. 60.
    64. How To Make Concepts Tangible09/06/2019
    29:43
  53. 61.
    63. How To Set Up Your Own Experiments08/30/2019
    28:33
  54. 62.
    62. Game Theory: Life And Business Are A Game…Do You Know The Rules?: A Behavioral Economics Foundations Episode08/23/2019
    35:57
  55. 63.
    61. Color Theory: When It Comes To Color, This 1 Thing Matters More Than Anything Else08/16/2019
    38:21
  56. 64.
    60. Surprise and Delight08/09/2019
    47:04
  57. 65.
    59. Pain of Paying: Why The First Item In A Purchase Is The Hardest: A Behavioral Economics Foundations Episode08/02/2019
    46:48
  58. 66.
    58. Partitioning: Why We Eat More Cheetos From A Party-Sized Bag Than A Fun Size: A Behavioral Economics Foundations Episode07/26/2019
    35:24
  59. 67.
    57. 5 Things Your Business Must Learn from NASA07/19/2019
    36:28
  60. 68.
    56. Mental Accounting: How To Make Your Money Math Work For You: A Behavioral Economics Foundations Episode07/12/2019
    47:53
  61. 69.
    55. Special Anniversary Episode: Celebrating the First Year of the Podcast07/05/2019
    1:00:14
  62. 70.
    54. Biases Toward Novelty and Stories06/28/2019
    28:28
  63. 71.
    53. An Overview of Lazy Brain Biases06/21/2019
    27:29
  64. 72.
    52. Biases - Math is Hard06/14/2019
    37:00
  65. 73.
    51. Time Discounting: The I'll Start Monday Effect - My Favorite Concept!: A Behavioral Economics Foundations Episode06/07/2019
    55:03
  66. 74.
    50. Selective Attention Biases05/31/2019
    33:39
  67. 75.
    49. Present Versus Future Biases05/24/2019
    34:33
  68. 76.
    48. An Overview of Memory Biases05/17/2019
    33:13
  69. 77.
    47. A Behavioral Economics Analysis of Costco05/10/2019
    38:25
  70. 78.
    46. Biases Toward Others – Including Groups05/03/2019
    38:15
  71. 79.
    45. Overview of Personal Biases04/26/2019
    45:38
  72. 80.
    44. Rebrand, Refresh or Reinforce?04/19/2019
    47:53
  73. 81.
    43. A Guide for You to Create a Brainy Brand04/12/2019
    32:11
  74. 82.
    42. Apple Card: A Behavioral Economics Analysis04/05/2019
    44:52
  75. 83.
    41. Structuring Complex Choices: The "S" in NUDGES03/29/2019
    33:07
  76. 84.
    40. Give Feedback: The "G" in NUDGES03/22/2019
    40:17
  77. 85.
    39. Expect Error: The "E" in NUDGES03/15/2019
    41:53
  78. 86.
    38. Defaults: The "D" in NUDGES03/08/2019
    38:47
  79. 87.
    37. Understanding Mapping: The "U" in NUDGES03/01/2019
    48:46
  80. 88.
    36. Incentives - The "N" In NUDGES02/22/2019
    49:19
  81. 89.
    35. NUDGES & Choice Architecture: Introducing Nobel-Winning Concepts02/15/2019
    39:01
  82. 90.
    34. Optimism Bias: The Good And The Bad Of Those Rose-Colored Glasses02/08/2019
    42:49
  83. 91.
    33. Inside the Texas A&M Human Behavior Lab02/01/2019
    37:49
  84. 92.
    32. The Overwhelmed Brain and Its Impact on Decision Making01/25/2019
    38:02
  85. 93.
    31. Mirror Neurons: A Fascinating Discovery From A Monkey, A Hot Day, And An Ice Cream Cone01/18/2019
    35:50
  86. 94.
    30. Booms and Busts01/11/2019
    32:42
  87. 95.
    29. Resolutions and Keeping Commitments01/04/2019
    44:31
  88. 96.
    28. Why Picking Something Up Makes People More Likely To Buy - On The Sense Of Touch12/28/2018
    40:25
  89. 97.
    27. Did You Hear That? - On The Sense of Hearing12/21/2018
    31:34
  90. 98.
    26. Why You Actually Taste With Your Nose - On The Sense Of Taste12/14/2018
    37:37
  91. 99.
    25. Why Burnt Popcorn Has Derailed So Many Meetings - On The Sense Of Smell12/07/2018
    37:41
  92. 100.
    24. Vision Does Not Happen In The Eyes, But In The Brain - On The Sense of Sight11/30/2018
    1:02:16
  93. 101.
    23. Reciprocity: Give A Little, Get A Lot11/23/2018
    52:36
  94. 102.
    22. The Power of Habit11/16/2018
    54:34
  95. 103.
    21. Habits: 95% Of Decisions Are Habitual - Which Side Is Your Business On?11/09/2018
    51:25
  96. 104.
    20. Defaults: Why The Pre-Selected Choice Wins More Often Than Not11/02/2018
    53:14
  97. 105.
    19. Herding: Come On And Listen…Everyone Else Is Doing It10/26/2018
    1:00:53
  98. 106.
    18. Priming: Why You Should Never Have A Difficult Conversation With Someone Holding An Iced Coffee10/19/2018
    38:34
  99. 107.
    17. Unlocking the Power of Numbers10/12/2018
    41:25
  100. 108.
    16. Framing: How You Say Things Matter More Than What You're Saying10/05/2018
    56:29
  101. 109.
    15: Availability: Why People Are More Likely To Get Flood Insurance Right After a Flood09/28/2018
    49:24
  102. 110.
    14. Scarcity: Why We Think Less Available Means More Value09/21/2018
    35:59
  103. 111.
    13. Adjusting Your Mindset: Tips To Overcome Imposter Syndrome And More09/14/2018
    27:26
  104. 112.
    12. Relativity: The Brain Can't Value One-Off Items09/07/2018
    43:08
  105. 113.
    11. Anchoring & Adjustment: The 1 Word That Increased Sales 38%08/31/2018
    53:02
  106. 114.
    10. On Air Strategy Planning Session with Mariel Court08/24/2018
    51:14
  107. 115.
    9. Loss Aversion: Why Getting New Stuff Is Not The Same08/17/2018
    38:46
  108. 116.
    8. What is Value?08/10/2018
    45:07
  109. 117.
    7. Change Management (It’s Still Not About The Cookie)08/03/2018
    48:21
  110. 118.
    6. How To Sell From The Stage07/27/2018
    50:55
  111. 119.
    5. The Truth About Pricing07/20/2018
    47:51
  112. 120.
    4. Questions or Answers07/13/2018
    29:49
  113. 121.
    3. Do Lead Magnets Work and Do You Need One?07/06/2018
    46:15
  114. 122.
    2. The Top 5 Wording Mistakes Businesses Make07/06/2018
    53:54
  115. 123.
    1. Unlocking The Secrets Of The Brain07/05/2018
    50:39

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