The Marketing Society podcast

The Marketing Society podcast

The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members across our global hubs: London, Scotland, Hong Kong, Singapore, Dubai, and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

All Episodes

As the Head of Integrated Marketing Experiences, Africa, at the Coca-Cola Company, Monali Shah works to showcase the true diversity of African heritage and culture. This is why she considers culture as the Shiny New Object for marketing, where it needs to enable brands to deliver diversity and inclusion. Find out about Monali's career from DJ to marketer, her top marketing tips and why culture is so important in marketing today. The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at http://www.automatedcreative.net/ (www.automatedcreative.net)

E

Nov 30

24 min 59 sec

“A brand is a promise and a great brand is a promise kept.” In this episode Luc, Global Chief Innovation Officer, generously shares his years of experience working within Landor & Fitch, leading brand led sustainability. Luc breaks down what brand led sustainability means for businesses - bringing to light the key point, that it’s not enough for brands to simply focus on sustainability - they have to make sustainability profitable to sustain the business - and this means finding a genuine point of differentiation that strategically fits their brand. Luc shares Landor & Fitch's 4-step approach, diving deeper into their strategic processes and future modelling sharing how they support brands to assess and understand where they currently are, enabling them to uncover and focus on an ownable point of difference, align innovation and creativity and then make it happen - bringing strategy and ideas to life. We also discuss ‘The Good Squad’ - a c-suite led internal initiative at Landor & Fitch, where employees are encouraged to spend 10% of their role getting involved in sustainable projects and endeavours - not only driving employee involvement and engagement but also driving collective intelligence, ensuring that the organisation stays at the forefront of sustainability. There’s so much packed into this 35 minute conversation; brand, purpose, what good business looks like and how to make sustainability, sustainable from an ROI perspective. Luc crystalizes all his advice and insight with practical real world case studies - so there’s a lot to learn. “There’s been a growing intolerance from people about expectations on what a company says it does and what a company actually does for about the past 10 years. But when it comes to sustainability, tolerance is NIL. Brands need to move away from storytelling - to story’doing’ - do it first, then talk about it.” Wise words from Luc… and we couldn’t agree more. Tune in and let us have your comments, questions and views over on LinkedIn. You can find more information about https://extra.landorandfitch.com/acton/media/44182/the-power-of-brand-making-sustainability-profitable (Luc and Landor & Fitch here) - and any comments, questions, ideas, suggestions related to the podcast, Get in touch. Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

E

Nov 25

39 min 19 sec

The guest in this episode is the wonderfully authentic, modest, imaginal Paul Greatrix, Registrar ( AKA COO) of Nottingham University; one of the UKs’ biggest universities with over 8,000 staff, 35,000 students and £750million turnover.. so no small outfit. His responsibility is to CREATE operating models and cultural frameworks where everyone at all levels are in learning mode.  Leaders in all organisations are finally realising life long learning is no longer a nice to have. Continuous learning and improvement is crucial in this time of continuous and accelerating change  So there’s a lot be learned from academia - with its particularly complicated mix of challenges, tensions and the very different needs of stakeholder groups- professional services, academics, researchers - and, of course, students : An ever changing, increasingly hard to please customer based with constant turnover.  How does Paul  minimise negative disruption and maximise creative opportunities ? Bust through bureaucracy, committee culture and assumed constraints ? Create environments where everyone is incentivised and feels safe to explore, play and create? His answers are refreshingly honest : A bit of guerrilla warfare ( don’t worry no-one gets hurt A lot of bribery ( don’t worry it’s only pizza)  Broad and liberal boundaries  Sharing learnings way beyond the the walls of his own organisation  .. and a bucket load of humour. Because Humour is Human! Be Inspired. Be Imaginal. Be more Human. WONKHE is a good place to find out more abut Paul: http://www.wonkhe.com/blog-themes/registrarism (http://www.wonkhe.com/blog-themes/registrarism) Go to https://www.katzkiely.com/create (https://www.katzkiely.com/create) to see the CREATE Framework, for full transcripts and to send feedback and suggestions. Katz on twitter : https://twitter.com/katzy (https://twitter.com/katzy) beep on twitter : https://twitter.com/beepmindshift (https://twitter.com/beepmindshift) Find out about beep’s CREATE Framework and it’s uniquely effective approach to cultural and operational transformation here ; http://wearebeep.com/ (http://wearebeep.com/) Humans Leading Humans is brought to you in partnership with thehttps://www.marketingsociety.com/ ( Marketing Society). TMS inspire, accelerate and unite the worlds smartest leaders -  find out more and join the global community https://www.marketingsociety.com/ (https://www.marketingsociety.com/) Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/ (https://www.superterranea.com/)

E

Nov 25

44 min 44 sec

Dan and Akin take on the age-old debate of talent vs. hard work, but from the perspective of how each is perceived, and therefore appreciated. When armed with insights uncovered by science, can individuals better sell their skills to the world?  - Research Paper: 'Naturals and Strivers: Preferences and Beliefs about Sources of Achievement' by Chia-Jung Tsay and Mahzarin Banji

E

Nov 17

36 min 1 sec

With the COP26 upon us, it’s making us all more acutely aware that we are living in a moment of profound disruption. And I think it’s fair to say, we are all looking for our way to respond. In today’s episode, Jo Higgins and Monique Barns talk about just this. Monique is Brand Manager at Australia’s largest not-for-profit health insurer. And Jo is responsible for designing and building IAG’s future consent experience and bringing to life their purpose through her role as Customer Consent Strategy Lead. They met through being on UN Women Australia's Sydney International Women's Day Committee, and since then have been on a mission to realise their purpose in a number different ways. These two have been busy! We talk about how they are contributing to the global conversation around female empowerment. We talk about how they helped the President of Malawi position the messaging for a high-profile UN meeting and the COP26 with TIE Accelerator. And we hear about the types of growth experiences they are after and why they engaged with TIE. There are some pretty great stories here. So grab your favourite beverage. Or throw on those running shoes and enjoy this wonderful chat with Jo and Monique. We have opened entries for our next TIE Accelerator programme, kicking off mid-January 2022. This project will fill up fast. This one is all about how the future of climate change is in the hands of 12-year old girls. You'll be helping to ensure girl's education is a strategic development priority. When this happens it's proven to be one of the strongest solutions to tackling the climate crisis. Fascinating and SO important.Keen to broaden your horizons, break through boundaries and ultimately BE and DO more? Reach out to learn more philippa@theinternationalexchange.co.uk or check out the video at https://theinternationalexchange3487.lt.acemlnb.com/Prod/link-tracker?redirectUrl=aHR0cCUzQSUyRiUyRmFwcGx5LnRpZWFjY2VsZXJhdG9yLmNvbSUzRnV0bV9zb3VyY2UlM0RBY3RpdmVDYW1wYWlnbiUyNnV0bV9tZWRpdW0lM0RlbWFpbCUyNnV0bV9jb250ZW50JTNERXAlMjUzQSUyNTIzMzYlMkJBbmRyZWElMkJNYXJzaGFsbCUyNTJDJTJCdGhlJTJCUXVlZW4lMkJvZiUyQk1hbnRhcyUyNnV0bV9jYW1wYWlnbiUzREVwJTI1M0ElMjUyMzM2JTJCQW5kcmVhJTJCTWFyc2hhbGwlMjUyQyUyQnRoZSUyQlF1ZWVuJTJCb2YlMkJNYW50YXM=&sig=8ZSqWyFDYaLAHVwuTqyMcEZZ1BFCbiq7fZ7FXzUydqo8&iat=1635512500&a=%7C%7C224435113%7C%7C&account=theinternationalexchange3487%2Eactivehosted%2Ecom&email=7tDHK9aHyB%2FEcREHBkknkxID9l6aP8366Rs2p3o2LvM%3D&s=be50f8937d1e5dd763cea82fe65f7291&i=154A218A1A1592 (apply.tieaccelerator.com). We'd love to work with you!

E

Nov 11

43 min 51 sec

The role of marketing is critical. Marketing what is real rather than the image you want to create!” In this episode James really sets the record straight on just what sustainable finance is and the role finance and financial investment plays in moving us towards a sustainable future. With over 270 members within UKSIF (UK Sustainable Investment and Finance Association), James leads a fast growing membership committed to growing sustainable and responsible finance in the UK. Collectively the membership is responsible for managing approximately 10 trillion pounds of investment. A significant amount - and of course, money talks. James discusses how business is changing, how employee and customer expectation is shifting, and how we are all starting to take ownership of the role we play in creating a sustainable future, the impact of our work, and indeed how we manage and invest our money. James tells us that when we talk about ‘sustainability’ there’s often a number of interpretations as to what it is - but one thing we can all be clear on is what ‘unsustainable business’ looks like. And the fact is that business is changing, we’re reinventing the definition of a company - it’s innovate or die. And those businesses that choose to ignore the warnings, will be unprofitable if they don’t change. We talk GreenTaxonomy, pensions, stewardship, circular economy and service driven economy, values and the role of an investor. Inspirational, balanced, honest and informative… all we can advise is tune in! You don’t want to miss this. You can find more information about UKSIF via https://uksif.org/ - and any comments, questions, ideas, suggestions related to the podcast, Get in touch. Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

E

Nov 11

37 min 46 sec

My guest his week, Dan Ariely needs no introduction. But just in case, he is one of the worlds most influential psychologists. His work - and he - have inspired and continue to feed my passion, mission, vision and work. In this gloves-off conversation, he explains how leaders build work cultures that kill motivation -dead. He explains what to do, and what not to do, to unleash productivity, efficiency, and innovation. Here’s just a few of his top tips:  You get what you measure, so be sure to measure the right things You CANNOT ignore the way people feel. Feeling empowered = success  Bureaucracy and rigid processes stifle excellence and innovation  Promoting diverse players to senior positions is not enough. The most successful companies nurture environments where diverse hires FEEL absolutely equal to the colleagues.  Architect cultures where people feel safe to share and discuss opinions Basically, If you want to get the best from your most important asset, people, you have to CREATE culture. There are no quick fixes. Go to https://www.katzkiely.com/create (https://www.katzkiely.com/create) to see the CREATE Framework, for full transcripts and to send feedback and suggestions. Katz on twitter : https://twitter.com/katzy (https://twitter.com/katzy) beep on twitter : https://twitter.com/beepmindshift (https://twitter.com/beepmindshift) Find out about beep’s CREATE Framework and it’s uniquely effective approach to cultural and operational transformation here ; http://wearebeep.com/ (http://wearebeep.com/) Humans Leading Humans is brought to you in partnership with thehttps://www.marketingsociety.com/ ( Marketing Society). TMS inspire, accelerate and unite the worlds smartest leaders -  find out more and join the global community https://www.marketingsociety.com/ (https://www.marketingsociety.com/) Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/ (https://www.superterranea.com/)

E

Nov 11

48 min 52 sec

Amy Chiwaye is the Head of Business Development at DraftLine South Africa, where she focuses on using data in the creative process to make decisions that drive a return on investment for marketing campaigns. Beyond the importance of data led creativity, Amy also believes in empathy and working to understand what drives people to buy her products, how they make decisions on a daily basis, and more. All this empathetic activity can be quite draining, however, so we also talk about using meditation for groundedness and recharging. The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at http://www.automatedcreative.net/ (www.automatedcreative.net)

E

Nov 2

20 min 13 sec

For the latest Marketing Society podcast host Mike Piggott spoke to Head of Brand Domain Consultant team at the Insights Division at Kantar, Adele Jolliffe, about building brands with purpose. They discussed the definition of purpose, how both emotional and rational parts of the brain are at play when it comes to decision moments, the gap between your values and your actions, being meaningfully different, and the dangers of purpose in derailing fundamental brand building. Useful links... https://www.kantar.com/uki/inspiration/brands/building-brands-with-purpose (Building brands with purpose: a new era for brands, but the old rules still matter (kantar.com)) https://www.kantar.com/uki/campaigns/kantar-talks (Kantar Talks 2021: Winning the Growth Reset) https://open.spotify.com/show/5pxExGz51LeWtg16sBWOsA (Friends From A to Z | Podcast on Spotify) (Adele co-hosts a podcast about TV show Friends)

E

Oct 28

36 min 58 sec

“How can we make living with less not feel like loss…? Great question… and one of many raised by Rob McFaul, co-founder of Purpose Disruptors. In this episode Rob shares how Purpose Disruptors was born and how it has rapidly grown into a collective of over 2000 people focused on holding space to ask important questions - bringing people together in the advertising industry both agency side and client side to learn and grow confidence and expertise so that they can effect meaningful change. Rob tells us more about their #ChangeTheBrief initiative - an initiative that raises not one but two responses to the brief… 1) the response the client expects and 2) a ‘future response’ - a more responsible, sustainable option. We discuss the role marketers play, how marketers most definitely have a seat at the table when it comes to driving more sustainable outcomes, and how we as marketers, once educated ourselves, can support clients in understanding the influence they can have on their customers to use their product or service more sustainably. Education is a key component for marketers - and that may mean some ‘unlearning’ too. As in the wise words of Rumi… “Yesterday I was clever so I wanted to change the world, today I am wise and I want to change myself.” You can find more information about Purpose Disruptors via https://www.purposedisruptors.org/ (https://www.purposedisruptors.org/) and their #ChangeTheBrief initiative here: https://www.changethebrief.org/ (https://www.changethebrief.org/) - and any comments, questions, ideas, suggestions related to the podcast, https://guava-grasshopper-8cyk.squarespace.com/contact (Get in touch). Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

E

Oct 28

31 min 49 sec

Emily Chang is the CEO China at McCann WorldGroup and an absolute inspiration. Before McCann, she has worked with all sorts of massive brands across the US and ASIA Pacific - including the enviable, and no doubt sometimes challenging, role of introducing the apple brand to Asia. It’s easy to assume that different leadership styles are needed in the seeming very different cultures in other regions. She says this is absolutely not true. We are all human and as such there are far more commonalities than differences.  In this motivational conversation she shares her top tips for getting the best from teams. Where ever you are. My top takeaways Be an influencer not a boss Be real. Be unconventional. Don’t feel you have to wear the uniform Hire people for who they are and celebrate their uniqueness Create experiences and intentional space for side by side relationships Hold hands with your peers and have fun with your teams Bring your life to work to accelerate the faith curve People are most productive and loyal when they’re encouraged to be playful. …and most importantly there should not be a chasm between who you are as a leader and who you are as a human. Emily's book : https://www.amazon.co.uk/Spare-Room-Intentional-Authentic-Purpose/dp/1642937622 (https://www.amazon.co.uk/Spare-Room-Intentional-Authentic-Purpose/dp/1642937622) Go to https://www.katzkiely.com/ (https://www.katzkiely.com/) to see the CREATE Framework, for full transcripts and to send feedback and suggestions. Katz on twitter : https://twitter.com/katzy (https://twitter.com/katzy) beep on twitter : https://twitter.com/beepmindshift (https://twitter.com/beepmindshift) Find out about beep’s CREATE Framework and it’s uniquely effective approach to cultural and operational transformation here ; http://wearebeep.com/ (http://wearebeep.com/) Humans Leading Humans is brought to you in partnership with thehttps://www.marketingsociety.com/ ( Marketing Society). TMS inspire, accelerate and unite the worlds smartest leaders -  find out more and join the global community https://www.marketingsociety.com/ (https://www.marketingsociety.com/) Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/ (https://www.superterranea.com/)

E

Oct 28

41 min 15 sec

Creative Director of Electronic Arts - EA, Rob Bullough has drawn inspiration from live music and the electric atmosphere created by good DJs to describe the way brands can "enthral" their audience with consistent and effective marketing. On the podcast, he talks about using his personal passions and interests to guide his career, he gives advice on building your personal brand, and we talk about the future of marketing. The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at http://www.automatedcreative.net/ (www.automatedcreative.net)

E

Oct 27

24 min 40 sec

For the latest Marketing Society podcast, host Mike Piggott spoke to Kantar's Head of Creative Excellence, Lynne Deason, about communication. They talked about ads that deliver, creative quality and why that matters, being meaningfully different and how meaning has changed over the years for consumers, committing to ideas throughout the business, and how music can help emotionally frame your communications in powerful ways. Useful links https://urldefense.com/v3/__https:/kantartalks.co.uk/main-stage/__;!!ChkSI1R549c!BfYGn7bcZPAh00qN8QaqOTzCsRCXo7EZJu8VX0mavVQ3X5M48hkzRuv5CUEmxhCzhQ$ (Kantar) https://urldefense.com/v3/__https:/kantartalks.co.uk/main-stage/__;!!ChkSI1R549c!BfYGn7bcZPAh00qN8QaqOTzCsRCXo7EZJu8VX0mavVQ3X5M48hkzRuv5CUEmxhCzhQ$ (Talks – Igniting a Creative Renaissance) (register free to watch the session) https://www.kantar.com/campaigns/creative-effective (Creative & Effectiveness Awards 2020) https://www.kantar.com/uki/inspiration/advertising-media/the-power-of-inclusion-and-diversity-in-advertising (Get inclusion and diversity right) https://urldefense.com/v3/__https:/www.marketingsociety.com/think-piece/communicate-creatively-and-effectively__;!!ChkSI1R549c!BfYGn7bcZPAh00qN8QaqOTzCsRCXo7EZJu8VX0mavVQ3X5M48hkzRuv5CUH7RGHDBg$ (Marketing society write up) https://www.kantar.com/uki/campaigns/media-reactions (Media Reactions) https://www.kantar.com/uki/inspiration/fmcg/2021-wp-competing-effectively-in-a-hfss-regulated-world (HFSS)

E

Oct 21

26 min 20 sec

Mike calls himself "the start-up guy" having learned the ropes in the early days at Innocent, and then founding and successfully exiting from his own confectionary brand Peppersmith. He realised the importance of the direct to consumer channel but found little useful guidance out there, so he decided to write it himself. He joins Wax/On's Harry and Mark to talk about his own start-up and scale-up experiences, and what he's learned interviewing other Founders to gather the insights for his book on direct to consumer best practice. Mike explains how Innocent's "superbrain" was the key to its success; his post COVID positive outlook for direct to consumer brands; and how he hopes his book truly inspires the next generation of Founders. One of the reasons he loves D2C is because "it's the best way to test the market without a retail buyer telling you your product's not right for their store."   If you're interested in D2C, you must give this a listen.

E

Oct 18

38 min 3 sec

Sir Martin Sorrell's career needs no introduction: from years spent at Saatchi's and WPP, he has developed a keen advertising acumen and the experience to rival any other leading marketing personality. Sir Martin believes there are two worlds of advertising: the analogue "old world" which has very little if any growth, and the digital "new world" where brands need to focus their efforts in order to stay competitive. In this episode, he tells us how digital is changing our ways of working and how he's leveraging it in his new project, S4Capital Group. The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at http://www.automatedcreative.net/ (www.automatedcreative.net)

E

Oct 15

37 min 41 sec

Is it exploitation if you love it? Dan and Akin sit down to discuss research that scientifically exposes the dark side of believing your work is your calling.  - Research Paper: 'The Call of the Wild: Zookeepers, Callings and the Double-edged Sword of Deeply Meaningful Work' by J. Stuart Bunderson and Jeffery A. Thompson

E

Oct 15

34 min 49 sec

There are millions of people surfing in Africa and yet, there was no African surf brand out there. And you’ve had generations of Africans growing up with a narrative of blond-haired, blue-eyed surfers, presented by surf brands. It just didn’t feel right. And, what about the brands in Africa, telling the positive stories? Today we are going to be talking about the power of African surf – and what my good friend Nick Dutton is doing to change the story of Africa. Nick is the co-founder and CEO of Mami Wata, which is a global African surf lifestyle brand. Having travelled extensively around the world during his career in advertising, Nick was able to identify the global opportunity for a premium African surf brand. So he moved his family to Cape Town, and with his co-founders, they launched Mami Wata due to their love of Africa, design and surfing, as well as a belief that the world needs a different lens to view and understand Africa. We talk about why what they are doing matters. How Mami Wata came about Their journey of building a business and a challenger brand. The curve ball of COVID and where this all has taken them. The story is incredible. And super inspiring. Please don’t forget to let us know what you think of this episode, leave a review and subscribe. And if you’re keen to understand more about TIE and how you can get involved, just shoot me an email at philippa@theinternationalexchange.co.uk.  I’d love to hear from you.

E

Oct 15

42 min 47 sec

“Values are for living… not laminating.” It was a total pleasure to have a conversation with Alan exploring his recent book, ‘The Values Economy’ - a practical tool designed to help organisations fine tune their business to be truly values driven. For over 20 years, Alan has worked with organisations developing a values driven approach. In our podcast he shares, how he got started working in values, why he developed the book - and importantly, what the values economy is. Alan describes the values economy as a ‘perfect storm’ driven by three factors - 1) choice, 2) communication and 3) control. We explore the difference between purpose and values - Alan tells us, “Purpose and values are best friends, a bit like Laurel and Hardy - you take one away and it’s just not as effective. Purpose is the why you exist - values are how you are going to go about what you want to achieve.” We delve into his view on marketing and the role marketing plays - discussing that marketing is no longer purely about persuasion but rather - it’s about making sure that everything that happens in the organisation is perceived by its values. He asks the question, “As a marketer - would you rather be a master of persuasion, or a master of authenticity?” Packed with practical examples, metaphors and insights - Alan’s message is very clear - and pretty simple. When it comes to values… “Do what you say”. Alan’s book, https://www.amazon.co.uk/Values-Economy-Purpose-Driven-Sustained-Performance/dp/1912555808 (The Values Economy) is a great read - and you can find more about his work and World Values Day via the work he is doing at ServiceBrand Global, visit http://www.servicebrandglobal.com (http://www.servicebrandglobal.com) - and any comments, questions, ideas, suggestions related to the podcast, https://guava-grasshopper-8cyk.squarespace.com/contact (get in touch). Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

E

Oct 14

34 min 22 sec

Amy C Edmondson is an engineer, a researcher, teacher, bestselling writer, the Novartis Professor of Leadership and Management at the Harvard Business School, - and a key inspiration for my work.  After an enviable start to her career, working with one of the 20th Century’s most original thinkers, Buckminster Fuller, Amy has dedicated her career to exploring how to create work environments where humans thrive, so business and society can thrive.  In this wonderfully warm conversation, she shares crucial truths we all need to hear : The Illusion of excellence in enterprises is dangerous. Every company is a system. , a system littered with risks and opportunities for improvement. Your team should be seen and heard loud and clear. Those opportunities will only surface if you ask the right questions, make sure people feel safe to answer truthfully and really listen to the answers. Even though it may not feel good.  Truth sayers should be the heroes of the piece, not the villains. As humans are hard wired to NOT speak out, you need to engineer clever ways to make sure they do… … and last, but absolutely not least, everyone at every level should develop key leadership skills : Humility, empathy and curiosity. Go to https://www.katzkiely.com/ (https://www.katzkiely.com/) to see the CREATE Framework, for full transcripts and to send feedback and suggestions. Find out more about how beep supports leaders through cultural and operational change : https://wearebeep.com/ (https://wearebeep.com/) Katz on twitter : https://twitter.com/katzy (https://twitter.com/katzy) beep on twitter : https://twitter.com/beepmindshift (https://twitter.com/beepmindshift) Find out about beep’s CREATE Framework and it’s uniquely effective approach to cultural and operational transformation here ; http://wearebeep.com/ (http://wearebeep.com/) Humans Leading Humans is brought to you in partnership with thehttps://www.marketingsociety.com/ ( Marketing Society). TMS inspire, accelerate and unite the worlds smartest leaders -  find out more and join the global community https://www.marketingsociety.com/ (https://www.marketingsociety.com/) Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/ (https://www.superterranea.com/)

E

Oct 14

39 min 47 sec

Kieran Foley has built an illustrious career in sports sponsorship, working with a multitude of major programmes and even launching a cricket league. He is currently the Head of Partnerships and Licensing at Danone. Kieran's Shiny New Object is the growth potential of women's sports. As interest grows for women's sports, so will the opportunities for successful partnerships, as well as for meaningful connections with fans, which can pay dividends for brands. The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at http://www.automatedcreative.net/ (www.automatedcreative.net)

E

Oct 13

28 min 22 sec

For the latest Marketing Society podcast Society Editor Mike Piggott spoke to Dr Nicki Morley, head of behavioural science and innovation expertise, insight division at Kantar and Lou Ellerton, senior director at Kantar’s consulting division. They discussed 'that difficult second album' when it comes to meaningful innovation, how you innovate from both the top down and bottom up within businesses, what defines brave innovation (referencing Brewdog, Oatly, Halo Top and others), and whether brands can self-reflect and reinvent themselves in the way that David Bowie did in the '70s. Interesting (and useful) links https://www.kantar.com/inspiration/agile-market-research/drive-real-brand-growth-through-innovation# (https://www.kantar.com/inspiration/agile-market-research/drive-real-brand-growth-through-innovation#) https://www.kantar.com/marketplace/solutions/innovation-and-product-development (https://www.kantar.com/marketplace/solutions/innovation-and-product-development) https://www.kantar.com/uki/inspiration/brands/the-recipe-for-successful-innovation (https://www.kantar.com/uki/inspiration/brands/the-recipe-for-successful-innovation) https://www.kantar.com/inspiration/future-proof-podcast/7-how-does-unilever-approach-sustainable-innovation (https://www.kantar.com/inspiration/future-proof-podcast/7-how-does-unilever-approach-sustainable-innovation)

E

Oct 5

29 min 53 sec

What does it mean for a brand to be a living idea? Why is the humanisation of brands so important? And why do ideas with substance really matter? Today I chat with Michael Jager, Chief Creative Officer of Solidarity of Unbridled Labour, a studio that conceptualizes and realizes ideas that help guide and create culture and positive change within it. It’s his vision that has shaped some of the biggest brands of our time like Nike, Lululemon, Burton Snowboards, Seventh Generation, MTV, Virgin, Patagonia and Masterclass. We talk about why he hates the word brand. We talk about empathy. And learning. We talk about the power of asking questions. And where you can find insights and inspiration. And he tells us how The Clash changed his life. Whenever I meet with Michael, I come out of the conversation with quotes and a list of suggestions of shows to watch, books to read or artists to look into. So, I of course finish the chat with inspirational references to share with all of you. To say you will feel inspired after this episode is an understatement. You may even want to have a pen and paper nearby to write things down. Enjoy this one. Here is Michael. Please don’t forget to let us know what you think of this episode, leave a review, rating and subscribe. And if you're keen to understand more about TIE and what we're up to these days, just shoot me an email philippa@theinternationalexchange.co.uk. I'd love to hear from you. 

E

Oct 5

48 min 52 sec

Joseph Harper, E-commerce Marketing Manager - Western Europe at the Kellogg Company, believes that big brands don't do enough with user generated content on social media and therefore miss out on some great relevant engagement with consumers. Find out how Joe sees UGC benefiting big brands and how he advises students to break into the industry. The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at http://www.automatedcreative.net/ (www.automatedcreative.net)

E

Oct 4

20 min 32 sec

Gary Coombe is the CEO of Gillette, P&G, a wonderfully warm human and an absolute inspiration. He has learned a lot, and made mistakes, in his 35 years with P&G. Lots of leaders pay lip service to the fact that people are their most important asset. Gary is committed to living it. His insights are important to all leaders at all levels everywhere - whether leading a team of 3 or 500.   1/ Diversity and Inclusion is not a nice to have, it’s a business imperative. The strongest teams, winning teams, are diverse teams. Fact! Top tips:  Insist recruiters offer a full range of diverse candidates. Don’t put up with anything less.  Set up reverse mentoring schemes to empathise with unusual suspects at all levels  Promote diverse talent to the most senior positions and you will unleash the full enthusiasm of diverse talent across your organisation  2/ Use the two way door principle to decision making to empower leaders at all levels to learn by doing 3/ Wellbeing is a weapon we can win with. We should be at least as concerned with looking after our people as we are with maintaining machinery. Do not encourage your teams to work hard and lose sleep at the expense of their health. Don’t just talk about it. Live it. Make it ok for people to relax and recharge… they’ll be more productive and less likely to leave.  And most importantly - business success and human centred culture are inexorably linked. Go to https://www.katzkiely.com/ (https://www.katzkiely.com/) for full transcripts and to sign up to the Humans Leading Humans newsletter and to send feedback and suggestions. Find out more about how beep supports leaders through cultural and operational change : https://wearebeep.com/ (https://wearebeep.com/) Katz on twitter : https://twitter.com/katzy (https://twitter.com/katzy) beep on twitter : https://twitter.com/beepmindshift (https://twitter.com/beepmindshift) Find out about beep’s CREATE Framework and it’s uniquely effective approach to cultural and operational transformation here ; http://wearebeep.com/ (http://wearebeep.com/) Humans Leading Humans is brought to you in partnership with thehttps://www.marketingsociety.com/ ( Marketing Society). TMS inspire, accelerate and unite the worlds smartest leaders -  find out more and join the global community https://www.marketingsociety.com/ (https://www.marketingsociety.com/) Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/ (https://www.superterranea.com/)

E

Oct 1

34 min 2 sec

On the latest episode of the Shiny New Object podcast, Gymbox Brand & Marketing Director Rory McEntee talks about asking for forgiveness, not permission, and creating bold, disruptive content. His shiny new object is visual search and how it can link with e-commerce for faster, more enjoyable shopping experiences. The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brand's media impressions into marketing intelligence. Find out more at http://www.automatedcreative.net/ (www.automatedcreative.net)

E

Sep 30

28 min 43 sec

In this podcast we ask Giles to share his experience around how the events industry has shifted over the past 20- years. Giles shares his experience of planning the Olympic games, which had a strong sustainability agenda - and how at that time, planners, designers, from both the events industry and the construction industry, had to work together to put sustainability at the centre of decision making and innovation - causing both industries to raise their game. Jump forward to 2021 and planning for the Birmingham Commonwealth Games 2022, and again sustainability is at the heart of planning and development. The sports industry is complex with so many aspects to consider when it comes to sustainability, supply chains and carbon footprints. In some areas, such as equipment and stage construction, rental and reuse has been business as usual, however, when it comes to signage, beverages and logistics and moving people to and from events, these are areas where more sustainable practice is necessary and are key to driving innovation within the industry. Giles shares examples of where these innovations are starting to have an impact - and how given the industry that there is plenty of scope for creativity, ideas and innovations - often giving a stage to smaller organisations, providing opportunities to scale and drive even more impact. We touch on the impact of Covid19, creating new habits, operations and opportunities around virtual events - and the impact of rethinking planning and evaluation of events - swapping out carbon heavy air travel for 3D virtual tours - as well as ESports. Whilst there’s plenty of great insights, ideas, innovations and activities already underway within the industry, like many industries, Giles is clear that there’s still more to do - yet paints an optimistic picture of the growing importance of sustainability in being a critical component for success. For more information about Giles and the work he is doing at CSM Live, visit https://csmlive.com/ (https://csmlive.com/) and any comments, questions, ideas, suggestions related to the podcast, https://guava-grasshopper-8cyk.squarespace.com/contact (get in touch). Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

E

Sep 30

31 min 57 sec

For the latest Marketing Society podcast our Editor, Mike Piggott, spoke to https://www.linkedin.com/in/wael-jabi-54497014/ (Wael Jabi) from Nestlé, former Global Strategic Digital Partnerships Lead and now the current Global Head of Marketing and Comms for KitKat - and https://www.linkedin.com/in/aleng/ (Anastasia Leng), Founder and CEO of CreativeX. They discussed CreativeX's work with Nestle, creativity within constraints - particularly within the age of covid, how customers and society are now demanding the brands they buy from have purpose and stand for something, and lots more. The conversations lasts about 30 minutes - we hope you enjoy. About CreativeX CreativeX helps marketers at the world’s leading brands, including Unilever, Mondelez, Facebook, Nestle, and Heineken, achieve creative excellence through AI-powered technology. CreativeX helps brands measure creative elements within their creative assets to improve creative quality, brand consistency, regulatory compliance, and representation in their campaigns globally. Founded in 2015, the company is headquartered in New York City with offices in London and Portland, Oregon. Learn more at http://creativex.com (creativex.com) or join Anastasia Leng (CEO and Co-Founder) on https://www.linkedin.com/in/aleng (LinkedIn).   For the latest news and insights on creative excellence, you can also sign up to CreativeX's https://share.hsforms.com/1DPjT97ASRiKobJEdNGrIFg5amkm (mailer) or browse their latest https://www.creativex.com/reports/creative-quality-score (research).

E

Sep 27

36 min 5 sec

Craig Fenton, Director of Strategy & Operations at Google UK & Ireland, talks to the Shiny New Object podcast audience about using data science at a new level to deliver consumer relevant content. The future use of quantum AI is Craig's shiny new object and where he sees the future of marketing going. Listen to Craig speak about data science as well as his purpose driven initiatives and side hustles. The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brand's media impressions into marketing intelligence. Find out more at http://www.automatedcreative.net/ (www.automatedcreative.net)

E

Sep 27

28 min 13 sec

This weeks guest is Kim Polman, Co-Founder and Chair of Reboot the Future. She inspired Katz to build the Imaginal Leadership story into the core of the bible according to beep. In this thought provoking conversation, Kim presents her version of the Golden Rule. You know the one.. you learned it at school: “Treat others as you would wish to be treated.”  She explains why this one simple, powerful statement has been pivotal to philosophies and religions throughout history - and why it is a priceless principle for business. She asks us to imagine a world of work where every leader in every department, at every level, runs every action, every decision, through the lens of that one simple rule…. and tells the story of a UK business whose leaders operate according to it. With an annual growth of 22% every year over 14 years, the impact is clear.  Ask yourself this question : Are you leading the way you would like to be led? Go to https://www.katzkiely.com/ (https://www.katzkiely.com/) for full transcripts and to sign up to the Humans Leading Humans newsletter and to send feedback and suggestions. Find out more about how beep supports leaders through cultural and operational change : https://wearebeep.com/ (https://wearebeep.com/) Katz on twitter : https://twitter.com/katzy (https://twitter.com/katzy) beep on twitter : https://twitter.com/beepmindshift (https://twitter.com/beepmindshift) Find out about beep’s CREATE Framework and it’s uniquely effective approach to cultural and operational transformation here ; http://wearebeep.com/ (http://wearebeep.com/) Humans Leading Humans is brought to you in partnership with thehttps://www.marketingsociety.com/ ( Marketing Society). TMS inspire, accelerate and unite the worlds smartest leaders -  find out more and join the global community https://www.marketingsociety.com/ (https://www.marketingsociety.com/) Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/ (https://www.superterranea.com/)

E

Sep 23

35 min 17 sec

How much are you worth per hour? If you need a calculator to figure that out, then stop, you might be one of fortunate ones, and not for reasons you might think. Dan and Akin squeeze the orange of a social science paper that finds people who know their hourly wage are less likely to engage in volunteer work. Tune in, it's all about to make sense.  - Research Paper: 'When Time is Money: The Effect of Hourly Payment on the Evaluation of Time' by Sanford DeVoe and Jeffrey Pfeffer

E

Sep 22

32 min 4 sec

I know that climate change is on most of your minds right now in one form or another. The IPCC report came out, and it has got us thinking about so many aspects of life as we know it. And what needs to change in order to decrease emissions. Today we will be talking about responsibly feeding the world and protecting the planet. My guest is Juliana Xavier, Director of Brand Management at Yara International, a global crop nutrition company. We cover a lot. But, the crux of the conversation is how are we going to feed 9.8 billion people in the world by 2050? And how will we do this in an environmentally sound way, especially if we know that growing food contributes to 20% of the greenhouse gas emissions in the world. Keeping in mind that to produce enough food for 9.8 billion people…. will mean doubling food production from where we are today. This is not easy. But as Juliana says. Agriculture is part of the climate change problem. And it’s also part of the solution. We talk about all of this. Listen to the podcast and better understand the challenges. But also her hope. Please don’t forget to let us know what you think of this episode, leave a review, rating and subscribe.

E

Sep 22

41 min 51 sec

For the latest instalment in our 'starter for ten' series we speak to the co-author of https://www.workingwithamericans.com/ (Working With Americans), Allyson Stewart-Allen, who shares her wisdom on the global vs local dilemma CMOs face when marketing internationally, plus aspects of culture that need to be addressed in any localisation. Allyson is speaking at: https://www.retail-week.com/events/world-retail-congress/7040098.article?authent=1 (World Retail Congress 2022) - 5-7 April in Rome https://www.globalfemaleleaders.com/ (Global Female Leaders Summit 2022) – 8-10 May in Berlin Allyson's social links: https://www.linkedin.com/in/muse-of-marketing-allyson-stewart-allen/ (LinkedIn) https://twitter.com/museofmarketing (Twitter)

E

Sep 21

11 min 17 sec

“Get out of your comfort zone - educate yourself to raise your head above the parapet and understand the wider issues and the interconnectedness - because once you see things … you can’t unsee them”. Dr Alex Mifsud I met Dr Alex Mifsud whilst on a Sustainable and Inclusive Leadership course at Nottingham Trent University. Her insights and knowledge further inspired my already ignited awareness, to want to learn more. So it was a total privilege to have Alex guest on the podcast. She brings her wisdom, insights and years of experience, not only in academia, but on the front line, with businesses - educating, inspiring and driving change. In this episode Alex raises a number of important questions - one being whether we’ve lost our moral compass! We also discuss the significance of short-term thinking - and our need for immediate gratification and how ‘convenience’ is hampering progress when it comes to understanding the urgency around our actions in driving more sustainable behaviour, leading to short-term fire-fighting rather than long-term solutions. We speak of ‘hope’ - and the fact that there is significant opportunity to change behaviour and the role marketing plays. We touch on the impact of immediate behaviour change, as witnessed during the Covid-19 epidemic. We look at the practicalities and challenges facing organisations - and Alex shares the case for 'systems thinking’ and ‘interconnectedness’ rather than a linear approach. Accountability is raised a number of times. It’s one thing for organisations, governments and countries to make pledges and have great intention but pledges and targets are not plans - and that’s a critical difference. Alex is passionate about the change that needs to happen… you’ll hear this and no doubt, like us come away from this episode inspired with a mind full of thought-provoking questions. For more information about Dr Alex Mifsud and any comments, questions, ideas, suggestions related to the podcast, https://guava-grasshopper-8cyk.squarespace.com/contact (get in touch). Love our Podcast - check out our Sustainable Marketer Manifesto - join the movement, make a difference.

E

Sep 20

38 min 59 sec

On the Shiny New Object podcast, Samantha Dolan, Head of Marketing at Aunt Bessie's, talks about her plans to resurrect direct mail for marketing campaigns. Find out why this is a new and old technique at the same time and what benefits it can have for marketing strategy. The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brand's media impressions into marketing intelligence. Find out more at http://www.automatedcreative.net/ (www.automatedcreative.net)

E

Sep 17

23 min 35 sec

This is the first in a new Unofficial Partner series looking at the business of esports, in collaboration with Nielsen Sports, the world’s leading source of sports measurement and analytics. Today’s guests are Matthew Archambault, head of partnerships for North America at Riot Games, publishers of the phenomenally successful League of Legends franchise. Matt manages strategic partnerships, national sponsorships, media rights, and merchandising for the League Championship Series (LCS).  Joining Matthew is Matt Boyd, Vice President of Nielsen Esports and Games. Based in North America, Matt leads client relationships with teams, publishers/leagues, and brands, providing the data analysis to help them maximize the value of commercial partnerships.  So this is a conversation unpicking how the business of esports works through the lens of the industry's multiple stakeholders, from the game publishers to the media platforms and commercial partners through to the teams, leagues, players and fans. 

E

Sep 14

46 min 17 sec

Roxann Linton is the CEO at FHC, one of the biggest credit union in Jamaica. Since taking the helm, she’s turned the company around from a financial deficit of 300 million Jamaican Dollars to a surplus of $273.44 million - by creating a work culture where humans thrive. Find out how she created her very own leadership elixir and why her colleagues called her the Chief Encouragement Officer. Key takeaways: Develop a leadership vision and stick with it - even when the going gets tough Connect with your people at the heart and you will change their mindset Don’t just SAY values, build frameworks that help people LIVE them Dwell in the possibilities  Create the conditions where you would thrive  Empowered cultures drive exponential growth #fact o to https://www.katzkiely.com/ (https://www.katzkiely.com/) for full transcripts and to sign up to the Humans Leading Humans newsletter and to send feedback and suggestions. Find out more about how beep supports leaders through cultural and operational change : https://wearebeep.com/ (https://wearebeep.com/) Katz on twitter : https://twitter.com/katzy (https://twitter.com/katzy) beep on twitter : https://twitter.com/beepmindshift (https://twitter.com/beepmindshift) Find out about beep’s CREATE Framework and it’s uniquely effective approach to cultural and operational transformation here ; http://wearebeep.com/ (http://wearebeep.com/) Humans Leading Humans is brought to you in partnership with thehttps://www.marketingsociety.com/ ( Marketing Society). TMS inspire, accelerate and unite the worlds smartest leaders -  find out more and join the global community https://www.marketingsociety.com/ (https://www.marketingsociety.com/) Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/ (https://www.superterranea.com/)

E

Sep 14

40 min 43 sec

What doesn't kill you makes you stronger? Dan and Akin go back and forth over a research paper that proves the old adage correct. It is possible, probable even, that by persevering through failure, you come out the other side harder, better, faster, stronger.  - Research Paper: 'Early-career setback and future career impact' by Yang Wang, Benjamin F. Jones & Dashun Wang

E

Sep 8

37 min 15 sec

Rory Sutherland is Vice Chairman, and heads up the Behavioural Science Practice, at Ogilvy UK. In this weeks episode he shares stories about the power of #autonomy In his three brilliant CREATE stories you will find out why we:  should spend more time understanding the problem before designing the solution  are more likely to do nothing than the sensible, innovative or imaginative thing Had better get clever about what we measure should scrap the senseless “9 to 5” BONUS EXTRAS: Find out why Unilever created "Dress Down Friday" and potato farmers soak their potatoes before they sell ‘em  Go to https://www.katzkiely.com/ (https://www.katzkiely.com/) for full transcripts and to sign up to the Humans Leading Humans newsletter and to send feedback and suggestions. Find out more about how beep supports leaders through cultural and operational change : https://wearebeep.com/ (https://wearebeep.com/) Katz on twitter : https://twitter.com/katzy (https://twitter.com/katzy) beep on twitter : https://twitter.com/beepmindshift (https://twitter.com/beepmindshift) Find out about beep’s CREATE Framework and it’s uniquely effective approach to cultural and operational transformation here ; http://wearebeep.com/ (http://wearebeep.com/) Humans Leading Humans is brought to you in partnership with thehttps://www.marketingsociety.com/ ( Marketing Society). TMS inspire, accelerate and unite the worlds smartest leaders -  find out more and join the global community https://www.marketingsociety.com/ (https://www.marketingsociety.com/) Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/ (https://www.superterranea.com/)

E

Sep 3

48 min 2 sec

When Philip Kotler signed up to our https://guava-grasshopper-8cyk.squarespace.com/Manifesto (Sustainable Marketer Manifesto) - we were absolutely thrilled to have his esteemed support. In his 90 years on the planet, Philip has written over 80 books - and there’s not a trained marketer that hasn’t touched at least one of his tomes. Therefore, it’s no surprise that in this episode he reflects on where marketing started - finding, winning, keeping and growing customers and the two key assumptions that were made - and how now, current day, and given the situation we find ourselves in as a collective, how those two key assumptions are now highly questionable. Philip is candid about the challenges we face and marketing’s role when it comes to really impacting behavioural change. He discusses a potential marketing divide, marketers that want to stop doing marketing as we’ve known it and become what he has termed as ‘de-marketers’ - and those that continue to focus on growth. Whilst the drive to sustainable business is going to require consumer action, business action and governmental action - marketing does have a significant role to play - social, cause related marketing persuade more companies to do social good and to care more about the planet. If this happens, in Philip’s view, we might then have a chance for real change, especially if technology is playing its inventive role. Whilst marketing as a profession can’t conquer the sustainability and climate challenge alone, there is still much that marketers can do. Philip advises how marketing needs to evolve, how marketing training needs to broaden marketing skills to include a wider understanding of the critical commercial aspects and better understanding of where technology fits. In Philip’s words… “It’s not enough to be in your marketing head - I want marketers to think about commercial aspects and technology. Broader training in marketing needs to happen”. Philip’s viewpoints are rich, wise and meaningful. Philip shares how we need to find people, businesses, industries and even countries that are exemplars driving meaningful sustainable change - celebrate those that are doing well and he questions whether those doing well can then collectively put pressure on those that are doing nothing. “As a marketing field - are we part of the problem and if we’re part of the problem, then we should be changing our objectives to become part of the solution. Our objectives should be de-consumption or more sensible consumption. To this end, marketing has to undergo an identity crisis - and really understand what it’s all about.” For more information about Philip Kotler visit https://www.pkotler.org/ (https://www.pkotler.org/.) Philip’s latest book,’ https://www.amazon.co.uk/Marketing-5-0-Philip-Kotler/dp/1119668514 (Marketing 5.0) Technology for Humanity’, talks about the role of technology in supporting sustainable business. Enjoy the podcast - and any comments, questions, ideas, suggestions… https://guava-grasshopper-8cyk.squarespace.com/contact (get in touch). Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

E

Sep 2

34 min 10 sec

Imagine being given the opportunity to make a positive difference to 3 billion people around the world. Then imagine being told you had 6 weeks to help Malawi present at the High-Level Dialogue for Energy meeting hosted by the UN in New York and bring a voice to these 3 billion people - helping save their lives and work towards decreasing climate change. Involving the president of the country. Sounds crazy and a little bit intense, right? Well, Luca Zerbini was one of the ambitious people that joined the last TIE Accelerator team to help crack this challenge. He’s the co-founder and Managing Partner of Peak Point Partners, a Venture Capital Fund at the crossroads of Technology, Digitalization, Sustainability and Social Responsibility. Before this, he was an accomplished consultant at Bain & Company and a C-Suite Executive. He’s an Engineer, and also holds an MBA from Wharton. And is a Fellow of The Marketing Academy and of the Institute for Real Growth – which are both focused on human growth and on purpose-driven leadership, specifically around Sustainability and Social Responsibility. So it felt fitting to chat with Luca today about his TIE Accelerator experience. We talk about the UN High Level dialogue for energy meeting, and why it is convening again now after 40 years. What Malawi’s role is and how the team will be contributing to the success of the discussions. How, as an investor in this space, he learned things he was shocked he didn’t know about before. And then tells us the most eye-opening information he learned on this project. If you are interested in sustainability, climate change, the environment and human rights, then this is a chat you don’t want to miss. If you would like to register for the panel discussion talked about on this podcast on the 7th of September, https://thetradedesk.zoom.us/webinar/register/WN_s_aq3MJTSI2Onp2IEFCoOA (you can register here). You’ll get to listen to an impressive panel of political, financial, non-profit and business experts and hear their views in preparation to the UN HLDE in New York and COP26 in Glasgow. So sit back. Relax. And grab that favourite beverage. Or throw on those running shoes. And enjoy this episode. Please don’t forget to let us know what you think of this episode, leave a review, rating and subscribe. And if you’re looking for inspired personal development with social impact that broadens horizons and helps transform professionals, then TIE could be for you. Find out more at https://tieaccelerator.com (tieaccelerator.com) or get in touch with me at philippa@theinternationalexchange.co.uk. Our next project kicks off on the 20th of September and we have a couple of spots left. We’d love to work with you. It's time. Let's change things!

E

Aug 31

43 min 17 sec

"We knew that Coca Cola and Pepsi wouldn't do it. And we could. This is what we stand for," says Orla Weir, Global Direct To Consumer and Brand Manager of Ugly Drinks on their unique brand. In this fascinating interview she explains  "We want to rebel against the fact that people are being given the sugary and sweetened products, but told they're all about something else… The ugly logo itself has this 'U' that’s kind of shaped like a tongue. And for us that was always a bit like sticking your tongue out at the big dogs."  Join us as Orla talks more about maintaining her brand's distinctiveness, launching in the US, the ups and downs of crowd-sourcing new flavours, and what she would love to do if she had the luxury of a big marketing budget." 

E

Aug 26

34 min 45 sec

What does it take to walk away from a successful career in Investment banking? Today I’m speaking with Vanessa Barboni Hallik, founder and CEO of Another Tomorrow, a woman’s sustainable fashion startup and what New York Times described as a ‘Brand as Ethically Minded as It Is Refined’. When Vanessa suddenly became aware of the reality on the ground in the clothing industry, there was no turning back. She needed to challenge the system. So, she created a clothing brand committed from the outset to sourcing responsibly grown, ethically manufactured materials, blending classic design with technology-enabled transparency, while building a platform for education, and advocacy and contributing to the circular economy. In this episode, we talk about her early life and how it shaped where she’s at now. We talk about the significant impact that the clothing industry has on the environment, on humans and on animals. And then we talk about what Vanessa has done to respond to all of this. So sit back. Relax. And grab that favourite beverage. Or throw on those running shoes. And enjoy this episode. Please don’t forget to let us know what you think, leave a review, rating and subscribe. Do check out Another Tomorrow https://anothertomorrow.co (here). And to sign the petition Vanessa talks about in the episode, you can find it https://anothertomorrow.co/petitions/protect-the-bc-old-growth-forest/ (here). And if you’re looking for inspired personal development with social impact that broadens horizons and helps transform leaders, then TIE could be for you. Find out more at https://tieaccelerator.com (tieaccelerator.com) or get in touch with me at philippa@theinternationalexchange.co.uk. We’d love to work with you.

E

Aug 24

34 min 51 sec

In this latest 'starter for ten' talk (part of a series of ten-minute talks about things of interest to marketers), LinkedIn Top Voice 2020, Sociologist, Bestselling Author and Poet, Amy Kean, tells us about the weird hypothesis. More from Amy... Amy is hosting a two-hour session on how to be weirder at work on 28th September. Tickets are limited to grab your place quickly https://www.speakeasy.com/e/weird-seance (https://www.speakeasy.com/e/weird-seance)  And if you want the full Weird Seance experience, Amy offers half-day workshops for any organisation. There's more information here https://www.sixthingsimpossible.com/weird-seance (https://www.sixthingsimpossible.com/weird-seance) and contact amycharlottekean@gmail.com for more details. 

E

Aug 24

13 min 8 sec

For the latest Marketing Society 'starter for ten' talk we hear from the Founding Partner at The Client Relationship Consultancy and author of the book Connecting With Clients, Paul Cowan, who shares one of the key themes from the book. About Paul... Paul Cowan, co-founder of the Client Relationship Consultancy draws our attention to the two levels in any client – agency or other professional services relationship and draws one idea from his book Connecting with Clients as an example model to take away and use. Paul’s book draws on thinking from the world’s leading relationship experts in couple therapy, teamwork, communication, organisational change and personal development.  The result is over 300 pages of unique, practical ideas that can be used immediately. It is the only book it its field to focus on the skills required today for effective inter-personal and inter-team relationships with clients.  “Paul Cowan’s book is an essential contribution to non-fiction business literature and well worth your time …” Jason Hillenburg Goodreads https://paulcowan.com/ (https://paulcowan.com/) https://www.clientrelationship.com/ (https://www.clientrelationship.com/)

E

Aug 23

9 min 30 sec

Bracken Darrell is the President and CEO of Logitech. Since Bracken took the helm, Logitech’s revenue has more than doubled to $5.25 Billion. He has proved that being an authentic, 100% human imaginal leader drives real and measurable business success. Here’s some key takeaways: FEEL and act like you own the company you work for Find good mentors (AKA friends) and allow them to find you Seek advice from people with totally difference experiences and perspectives Get your hands dirty with design and care about the small stuff Be prepared to fire yourself if that’s the right thing to do Stand up for what you know to be true Challenge racist, sexist, classist behaviours Use your privilege and power to drive positive change .. if you don’t, who will? Go to https://www.katzkiely.com/ (https://www.katzkiely.com/) for full transcripts and to sign up to the Humans Leading Humans newsletter and to send feedback and suggestions. Find out more about how beep supports leaders through cultural and operational change : https://wearebeep.com/ (https://wearebeep.com/) Katz on twitter : https://twitter.com/katzy (https://twitter.com/katzy) beep on twitter : https://twitter.com/beepmindshift (https://twitter.com/beepmindshift) Find out about beep’s CREATE Framework and it’s uniquely effective approach to cultural and operational transformation here ; http://wearebeep.com/ (http://wearebeep.com/) Humans Leading Humans is brought to you in partnership with thehttps://www.marketingsociety.com/ ( Marketing Society). TMS inspire, accelerate and unite the worlds smartest leaders -  find out more and join the global community https://www.marketingsociety.com/ (https://www.marketingsociety.com/) Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/ (https://www.superterranea.com/)

E

Aug 23

33 min 35 sec

Catherine Weetman, award winning author, international speaker, coach, consultant, host of The Circular Economy Podcast and founder of ReThink Global - a well rounded and grounded thought-leader in all things circular economy, Catherine is fascinated by the 'sweet spot' where strategy, supply chain and sustainability come together. In this absolutely knowledge packed interview, filled with case studies and practical advice, Catherine generously takes us through the basic principles of the circular economy, before we hit the many complexities around sustainability and discuss different practical approaches - selling services rather than ownership, making products that are more durable and using different sustainably sourced materials. We talk about necessary changes in policy. for example the taxing of virgin resources and pollution and waste - where innovation is currently happening and the dangers of greenwashing. We boil down to the question, how can marketing be different? The fact that most people want to be part of the solution not part of the pollution - and the opportunity this creates for marketers. Looking at behaviour change, the role of marketing in driving alternative ways to consume, co-creating the design of circular services with customers - to fundamentally move away from the consume, own and throw away model towards buying buy things that last a lot longer, making rental and subscription and sharing things attractive and desirable. “Away from reduce, reuse, recycle - we have to start by rethinking how we consume. We need to start to care more about what’s coming into our house. Questioning - do I need it? Could I buy this in a different way? I think marketing can be a fundamental driver in how people change the way they consume. ” Catherine Weetman. For more information visit https://www.rethinkglobal.info/ (ReThink Global) or Catherine’s https://www.rethinkglobal.info/circular-economy-podcast/ (Circular Economy Podcast) and Catherine’s book https://www.rethinkglobal.info/circular-economy-handbook/ (A Circular Economy Handbook). Enjoy the podcast - and any comments, questions, ideas, suggestions… https://guava-grasshopper-8cyk.squarespace.com/contact (get in touch). Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

E

Aug 19

35 min 13 sec

The Caffeine Partnership's Managing Partner, Simon Bailey, does a 'Starter for Ten' for the Society, discussing doing it 'on purpose', why purpose is becoming more important and how you should go about finding it. This talk is part of a series of ten-minute talks called 'Starter for Ten', where clever people in our network discuss things of interest to marketers. About Caffeine Caffeine is a strategic brand consultancy that helps impatient leaders deliver growth through purpose-led brand strategy and distinctive customer and employee experiences. Caffeine has been talking and writing about purpose for many years including publishing the best-selling book On Purpose in 2015. If you would like to find out how purposeful your business is, you can take the On Purpose survey https://thisiscaffeine.com/wp-content/uploads/2020/12/OnPurpose_Assessment_Interactive.pdf (here). If you would like to find out more about what a shot of Caffeine can do for your business you can find out more at https://thisiscaffeine.com/ (https://thisiscaffeine.com/)

E

Aug 17

11 min 22 sec

Debbie Vavangas is the Global Lead of IBM Garage - the unit that is transforming the way work gets done inside IBM and with its clients. IBM employees hundreds of thousands of people Debbie is what she calls an “accidental lifer." Key takeaways :  Keep learning Be the mistress of your own destiny. Make every step meaningful  Don’t do what you’re told, do what’s smart Be brutally honest about what you’re good at, what you’re motivated by. Stick to your strengths even when people push you to be someone else Be real, you’ll get real back Create work environments where everyone can be wonderful weirdos  Be bold. Dream big. Sometimes throw caution to the wind and follow your gut. That way lies transformational magic. Go to https://www.katzkiely.com/ (https://www.katzkiely.com/) for full transcripts and to sign up to the Humans Leading Humans newsletter and to send feedback and suggestions. Find out more about how beep supports leaders through cultural and operational change : https://wearebeep.com/ (https://wearebeep.com/) Katz on twitter : https://twitter.com/katzy (https://twitter.com/katzy) beep on twitter : https://twitter.com/beepmindshift (https://twitter.com/beepmindshift) Find out about beep’s CREATE Framework and it’s uniquely effective approach to cultural and operational transformation here ; http://wearebeep.com/ (http://wearebeep.com/) Humans Leading Humans is brought to you in partnership with thehttps://www.marketingsociety.com/ ( Marketing Society). TMS inspire, accelerate and unite the worlds smartest leaders -  find out more and join the global community https://www.marketingsociety.com/ (https://www.marketingsociety.com/) Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/ (https://www.superterranea.com/)

E

Aug 12

40 min 26 sec

Many of you won’t recognise that name. You won’t find it attached to tweets his latest ‘hot’ campaign, or next to a picture of his latest lunch; he doesn’t do social media. You won’t find his agency in any new business tables; they only handle three clients at a time, so tend to have long client relationships. You won’t find their scripts in any production companies; they direct them in-house. This is because, when, 23 years ago, the goal for his new agency was that the clients should be in the limelight, not the agency. While I’ve heard many say that kind of thing, I’ve never seen anyone actually do it. They gave themselves an undercover name; The Kowloon Wholesale Seafood Co. Then disguised the outside of the agency like a run-down seafood operation, just to throw off any potential clients who happen to be in the area. And just to be awkward, he changed his name from Dick to Rick Sittig. You won’t find either of them in any of advertising’s Hall of Fame’s. Which is weird. Because between them they’ve done some of the best, most famous, longest running ad campaigns ever. Jack In The Box, Joe Isuzu, the Energiser Bunny and the Nissan Pathfinder campaign to name but a few. So at the risk annoying Rick by bringing on some unwanted adulation – if anyone out there works for the One Show, Art Directors Club or Clios; come on, induct this man immediately. It’s embarrassing. Wed had a great chat, I hope you enjoy it.

E

Aug 11

1 hr 55 min

Gymbox broke the mould for fitness when they launched in 2003 from a converted car park in the centre of London. Since then they've gained a reputation as an experience brand that does cool and edgy ads that get noticed. In their first off-Zoom and recorded-out-in-the-real-world podcast, Wax/On's Mark Runacus meet's Gymbox's Brand and Marketing Director Rory McEntee to learn how they take creative risks ("ask for forgiveness not permission" Rory tells his team), how he keeps his experience brand fresh using a combination of in-house resources, freelancers, and agencies, and how he sees the fitness industry evolving post COVID. 

E

Aug 10

40 min 8 sec