Agency on Record

By Jason Ocker & Mike Colombo

Mike Colombo and Jason Ocker from the digital agency Maark discuss creativity and technology in a commercial world. Except it gets a lot messier than that. A weekly podcast from the agency's headquarters in Boston.

  1. 1.
    Digital Transformation Means Productizing, not Digitizing
    50:51
  2. 2.
    The Sacrifice of Style
    47:04
  3. 3.
    Minimum Viable Products Are Rarely Viable
    35:18
  4. 4.
    Turns Out, We Don't Need Google Search Anymore
    39:47
  5. 5.
    Awesome at Vaccines, Awful at Software
    39:11
  6. 6.
    The Real GameStop Story is the Hysteria Created by Consumer Platforms
    30:30
  7. 7.
    In Defense of Apathy on the Socials
    31:03
  8. 8.
    The Thin Line Between Product and Marketing, with Cassidy Shield
    47:24
  1. 9.
    Did Maark Survive 2020?
    46:33
  2. 10.
    Can Artists Be as Prolific as the Digital World Demands and Still Be Great?
    39:36
  3. 11.
    Is the Bloom off Zoom?
    30:57
  4. 12.
    Goodby, Silverstein, and the Shrinking Cultural Impact of Advertising
    43:10
  5. 13.
    Can Business Chase Both Profit and the Greater Good?
    38:24
  6. 14.
    Nobody's a Power User: Fighting Software Fatigue
    46:02
  7. 15.
    Why Are Agency Awards Such Irrelevant Cash Grabs?
    37:06
  8. 16.
    When Should Marketing Stop Listening to Sales and Start Owning A Vision?
    42:41
  9. 17.
    Earning and Learning: Continuing Education at Organizations
    44:29
  10. 18.
    Finally, Movie Theaters Are Being Put Out of Their Misery
    47:18
  11. 19.
    VFX is a Lot Like Building Software: Impossible
    36:39
  12. 20.
    The Busting of Blockbuster Was Not Netflix's Fault: Lessons in Digital Transformation
    40:46
  13. 21.
    Developers Should Own the Experience, Not Just Deliver It, with Johnny Boursiquot
    34:46
  14. 22.
    Everything You Need to Know about Marketing You Can Get from Sports...Unfortunately
    35:15
  15. 23.
    The Brand Name Game with Alexandra Watkins
    41:15
  16. 24.
    What is the American Narrative Today?
    39:03
  17. 25.
    Empathy for the Devil: Is Empathy a Fraudulent Concept?
    45:18
  18. 26.
    At Least Your Chatbot is Cute, I Guess
    35:46
  19. 27.
    COVID Killed the Video Star: When Entertainers and Media Personalities Go Lo-Fi
    36:01
  20. 28.
    Lego is Digitally Transforming Way Better Than You
    46:34
  21. 29.
    Twitter as One of the Worst Side-Effects of COVID-19
    46:31
  22. 30.
    Carrying on Through the Coronavirus
    40:14
  23. 31.
    Is a Marketer Who Can't Write a Story Really a Marketer?
    38:11
  24. 32.
    Coronavirus Chaos: Working Through a Business-Relevant Virus
    35:57
  25. 33.
    GoDaddy Grows Up with Rebrand...Sort of
    43:14
  26. 34.
    Don't Build Software Unless You're Serious
    37:04
  27. 35.
    Offshoring Digital Experience is Impossible
    45:03
  28. 36.
    Front-End Engineers Make or Break Every Product
    34:47
  29. 37.
    Trust No One: Technology and Capitalism in 2020
    42:28
  30. 38.
    Is Personalization Worth Being Creepy and Annoying?
    52:34
  31. 39.
    Martin Scorsese vs. Marvel: The Tension Between Creative and Commerce
    48:53
  32. 40.
    What Makes a Marketing Leader?
    43:24
  33. 41.
    Betcha a Million Dollars You Use "Innovative" in Your Marketing
    41:51
  34. 42.
    100-Watt Fixes as 1000-Watt Wins: The Constant Redefining of Failure and Success for Projects
    55:21
  35. 43.
    Making Decisions at the Exhausting Pace of Digital (Lookin' at You, Slack).
    47:53
  36. 44.
    But Who Will Deliver the Creative?: A Response to Forrester's Idea of Moving Budget from Technology to Creative
    53:48
  37. 45.
    Upending the In-House vs. Outsource Marketing Debate
    45:46
  38. 46.
    Stranger [Marketing] Things
    55:49
  39. 47.
    CMOs Are Disappearing, and Yours Might Be Next
    55:53
  40. 48.
    Brainstorming is an Act of Desperation
    40:23
  41. 49.
    Not Another Design vs. Content Conversation
    38:04
  42. 50.
    Look Out, Digital World, the Kids Are Low-Fi
    48:45

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