FINITE: B2B Marketing Podcast for Tech, Software & SaaS

By Alex Price

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Alex Price sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips.Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

  1. 1.
    #72 - Tips for a successful B2B tech marketing career with Maya Grossman, VP Marketing at Canvas
    34:02
  2. 2.
    #71 - The case for brand in B2B tech with Jann Schwarz, Snr Director at The B2B Institute
    32:32
  3. 3.
    #70 - Behavioural science in ABM with David van Schaick, CMO at The Marketing Practice and Doug Hutton, SVP, Products at Corporate Visions
    32:54
  4. 4.
    #69 - Behind the scenes of SurveyMonkey's rebrand with Karen Budell, VP of Brand Marketing at Momentive
    31:27
  5. 5.
    #68 - Everything your CMO doesn’t know how to tell you with Ryan Bonnici, CMO at Whereby
    38:18
  6. 6.
    #67 - ABM myth busting with Zoe Hominick, Head of Business Marketing and CEX at O2
    28:32
  7. 7.
    #66 - How to build or be a thought leader in B2B tech with Ashley Faus, Content Strategy Lead at Atlassian
    34:17
  8. 8.
    #65 - Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard
    33:11
  1. 9.
    #64 - Will technology replace marketers? With Julien Decot, Snr Director, Marketing Partnerships EMEA at Facebook
    32:42
  2. 10.
    #63 - Guide to B2B brand marketing with Kevan Lee, Head of Marketing at Oyster
    31:42
  3. 11.
    #62 - Where to start with B2B product positioning with Vakis Rigas, VP Marketing at Shypple
    30:59
  4. 12.
    #61 - How to use customer experience data with Keith Povey, Director of Marketing at Feefo
    34:50
  5. 13.
    #60 - Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO
    35:56
  6. 14.
    #59 - The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike
    28:13
  7. 15.
    #58 - B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti
    34:07
  8. 16.
    #57 - Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women
    27:28
  9. 17.
    #56 - The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares
    30:47
  10. 18.
    #55 - Why should B2B marketers be selective of their website host? With David Leichner, CMO at Strattic & Miriam Schwab, Co-Founder/CEO at Strattic
    28:00
  11. 19.
    #54 - Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst
    34:46
  12. 20.
    #53 - The psychology of emotion in B2B marketing with Ruslan Tovbulatov, VP Global Marketing at Gloat
    37:02
  13. 21.
    #52 - Reducing churn through customer advocacy with Kevin Lau, Global Head of Customer Advocacy at Adobe
    36:49
  14. 22.
    #51 - Why B2B tech marketers should be scrappy with Adam Goyette, VP Marketing at Help Scout
    40:55
  15. 23.
    #50 - Marketing technical products with Laura Hauser, Head of Marketing at Adaptavist
    32:49
  16. 24.
    #49 - B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed
    35:09
  17. 25.
    #48 - Talking Revenue Operations with Lorena Morales, VP Marketing at Go Nimbly
    37:14
  18. 26.
    #47 - A standalone publication for B2B content with Amit Bivas, VP Global Marketing at Optimove
    40:07
  19. 27.
    #46 - Brand Amplification with Brendan McGuire, Ex Brand Amplification Leader at IBM
    32:15
  20. 28.
    #45 - Flexible go-to-market planning with Melissa Ayres, CMO at Cervest
    34:12
  21. 29.
    #44 - Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI
    46:08
  22. 30.
    #43 - Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at Lionbridge
    40:28
  23. 31.
    #42 - B2B marketing growth from a VC's perspective with Arthur Nobel, Principal at Knight Capital
    41:17
  24. 32.
    #41 - Marketing through an acquisition with Jason Bradwell, Senior Director, Group Product Marketing and Communications at Deltatre
    41:01
  25. 33.
    #40 - Community Marketing with Dominique Farrar, Head of Community and Comms at Spendesk
    37:15
  26. 34.
    #39 - Building an inbound content engine with Kieran Flanagan, SVP Marketing at HubSpot
    37:25
  27. 35.
    #38 - The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social
    45:42
  28. 36.
    #37 - Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn
    38:04
  29. 37.
    #36 - No Forms. No Spam. No Cold Calls. with Latané Conant, Chief Market Officer at 6sense
    39:52
  30. 38.
    #35 - All things B2B marketing & growth with Yam Regev, CMO
    43:37
  31. 39.
    #34 - Innovation in B2B marketing with Carlota Feliu Argila, EMEA Marketing Leader at HP 3D Printing
    32:31
  32. 40.
    #33 - From sales to growth marketing with Kristina Finseth, Growth Marketing Lead at Interseller
    38:33
  33. 41.
    #32 - The importance of search in the B2B customer experience with John Watton, CMO at Yext
    35:11
  34. 42.
    #31 - Product-market fit is a broken concept with Rand Fishkin
    45:24
  35. 43.
    #30 - The importance of trust in B2B marketing with Nick Harley, VP of Growth at Raygun
    32:41
  36. 44.
    #29 - Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye
    34:48
  37. 45.
    #28 - The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine
    35:48
  38. 46.
    #27 - The B2B Marketing Objectivity Trap with Rory Sutherland
    48:04
  39. 47.
    #26 - 'B2C-ification' of B2B marketing with Nicolas Derico, Director of Marketing at Wayflyer
    36:44
  40. 48.
    #25 - The C-Suite environment for marketing success with Ashley Gatehouse, CMO at QUANTIQ
    41:51
  41. 49.
    #24 - From enterprise to self serve SaaS with Gustaf Stenlund, VP of Growth at Nudge
    34:16
  42. 50.
    #23 - Demand Generation for B2B Tech Growth with Clemens Deimann
    41:59

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