Leverage Your Podcast Show

Lyndsay Phillips

The goal is to help emerging entrepreneurs be more efficient, productive and profitable in their business. We want to help business owners learn more about leadership, management, online and social media marketing and just great tips and strategies to grow their business.

All Episodes

Amit Kukreja talks about the exciting new platform for audio creators called Audea and how it can revolutionize the way people discover your podcast. Learn how Audea gets your content in front of more people and why it could become the YouTube for podcasters that we’ve all been waiting for.

Nov 30

25 min 25 sec

Hani Mourra is a Dad, CEO and founder of Repurpose.io an easy-to-use automation tool that helps entrepreneurs, coaches, and content creators maximize their exposure without spending hours publishing to multiple platforms.   Guest Links https://repurpose.io http://hanimourra.com https://youtube.com/repurposeio https://www.facebook.com/repurpose.io.page https://twitter.com/repurposeio https://instagram.com/repurposeio

Nov 24

32 min 36 sec

Profit amplifier Melanie Benson hosts and invites influential guest experts to share essential insights to achieving bold goals on her podcast Amplify Your Success, and she’s talking about using a podcast to establish your authority and create a lead generation machine for your business. Learn why podcasting is so powerful for building authority, two strategies for getting started, and what you absolutely must have in place to get big results from your podcasting efforts.  

Nov 17

26 min 27 sec

We all want leads, right? And why not get leads through the power of podcasting? Lead Generation and Podcast Consultant Yann Ilunga chats with me to share his insights on how to create lead generation strategy when podcasting. Here is what we covered…   How does podcasting for business help you generate leads and clients? Yann has been podcasting since 2014 and he’s produced over 400 episodes for his own business and for his clients. Podcasting for business, both hosting and guesting, have allowed Yann access to a number of opportunities including being able to speak at conferences, creating a podcasting community that just reached over 4900 members, and generated new clients for his business. In a nutshell, podcasting for business specifically has helped Yann to grow his network, foster a community, generate new leads, and land new clients.   How do you create more leads through podcast? You need to look at how your business currently generates leads and how it turns those leads into prospects and customers.  The first step with a podcast is to offer the listener a simple next step for them to take. This can be as simple as a checklist, or asking them to join your online community. Keep in mind the lack of visual dimension in a podcast, because if your next step fills the gap and is the natural next step they can take with you. You need to make sure your next step is as connected as possible to the topic that was discussed and it needs to be simple. Keep the link simple and easy to remember because people are often busy when listening to podcasts. When you are sending traffic from a podcast, it’s warm traffic whereas people who haven’t heard from you yet are cold traffic. Both are at different levels of commitment. As your thinking about the page that houses the resource you’re pointing people to on your podcast, think about the temperature of the traffic you are sending. If you have a Facebook group, you can generate leads directly from there. When people are signing up for the group you can ask them a set of initial questions that you can use to get targeted information from them. You can find out what topics they are interested in learning more about, where they were referred to, and what their email address is to follow up with them. Outside of a Facebook, you can create a specific page for listeners to get answer to their questions, delivers resources, and gives them an opportunity to work with you in a deeper way. Page builders and email sequences can help you construct a funnel that generates leads and warms them up at the same time. If you can convert people with a call, your next step should be to schedule that call. It’s important to make sure you hit the small yes (cold traffic), middle size yes (warm traffic), and the big yes (hot traffic). When you’re podcasting for business, think about the products and services you have to sell, what topics they address, and the pain points that people have around those topics. From there you can create a free downloadable resource that solves that pain, connect it to an email sequence, and then mention it on the podcast.   What podcasts are you listening to right now? Yann is listening to the Sales Logic podcast to get some more insights into business in general. When it comes to lead generation and podcasting, is there a tool you couldn’t live without? Right now, the one that stands out most is Yann’s email marketing software since it solves so many problems for him and allows him to go from one-to-many communication to one-to-one.  If you could podcast about something non-business related, what would it be? Yann would probably podcast about something related to the culture and history of Japan. His very first podcast was actually on Jazz.   Links Podcast Growth Mastermind  https://hyax.co /https://hypage.com/ https://www.bonjoro.com/ www.yannilunga.com/leads FB Group Podcast Growth Mastermind

Nov 11

37 min 50 sec

I’ve seen so many people want to launch a podcast or start guesting, but then don’t. They procrastinate. And one of the biggest reasons is due to fear or limiting beliefs. I felt the same way before I launched my own podcast years ago!  I chat with Jim Palmer, the Dream Biz Coach, who pushed me to JUST SAY YES - and I’m so glad he did. He’s amazing at helping entrepreneurs get over their fear and take action. Here’s an overview of our conversation.

Nov 2

27 min 56 sec

As entrepreneurs trying to grow our business it’s common to think that we have to bend our ethics or be salesy or even ruthless to get ahead. I can’t wait to chat with Jonathan Keyser today who is proof that you do not have to be ruthless to win. He’ll share how to activate selflessness in your life, and see how and why this counter intuitive strategy can create extraordinary, long-term success in your own business. You were in the cut-throat, dog-eat-dog world of commercial real estate brokerage, you became the worst version of yourself and hated it. Can you share what that was like. How did this shift change the game for you? How do you adopt selfless service mindset? You talk about team oriented culture – what does that mean and how can we weave that into our business? What changes did you put into place that other entrepreneurs can implement. Jonathan Keyser is the founder and thought leader behind Keyser, the largest occupier services commercial real estate brokerage firm in Arizona. Through sheer determination and focus on selfless service, Jonathan is disrupting the commercial real estate (CRE) industry, and beyond. A best-selling author, media contributor, and strong supporter of the Conscious Capitalism movement, Jonathan is here today to share his journey, mission, and selfless service approach to business and his book You Don’t Have to be Ruthless to Win. But his book isn’t really about him—it’s about you. Jonathan will share how you can activate selflessness in your life and see how and why this counterintuitive strategy can create extraordinary, long-term success in your own business. Jonathan’s email: jk@keyserco.com Maia’s email: marneson@keyserco.com Website: https://keyserco.com/ www.Ruthlessbook.com Jonathan LinkedIn: https://www.linkedin.com/in/jonathankeyser/ Keyser Relentless Client Champion on Facebook: https://www.facebook.com/KeyserRelentlessClientChampion/ Keyser Co on Twitter: https://twitter.com/KeyserCo

Jan 2020

19 min 57 sec

I have a return guest today. Initially we spoke about optimizing a users website experience to increase conversions – it was so great I had to have him back! Jon MacDonald, Founder of (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. Today I want to take this to the next level and talk about strategies on HOW to convert traffic. We all know about the ‘dreaded’ pop up to convert website traffic. How effective IS the pop up still? Where should we put ups and what are best practices? There of course other ways to convert website traffic. Can you share some? How can chat bots help with conversions? Some say 1 or 2 offers, some say the more the better (sidebar widgets, graphics in blogs, menu items) is there any rule of thumb? Can you share some common mistakes? Jon MacDonald is the founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action. As President, Jon has helped lead The Good to become one of Oregon’s top 20 fastest-growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%. Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO) thegood.com thegood.com/sign-up https://jonmacdonald.com Email: jon@thegood.com Twitter: @thegood Linkedin: /in/jonnymac/

Dec 2019

24 min 31 sec

We all know the power of community and groups, especially in Facebook, but so many people start a group that fizzles out or just doesn’t bring them the results they were hoping. This is why I’m connecting with Kelly McCausey who instead of harder, discovered better ways to build an income online, and founded Love People + Make Money. Kelly will share her secrets to creating a Facebook Group that folks will not only want to be a part of but that brings results. Do you think that entrepreneurs sometimes create groups with the wrong intentions or also wrong outlook? Can you share why posting content and hoping it converts is NOT the right way? Is there a right way and wrong way of ‘onboarding’/treating a new member? How do we keep people engaged? What are some mistakes that we should avoid? Kelly McCausey Kelly began her business ventures in 2002 as a broke single mom making graphics and creating websites for home-based business owners. Kelly eventually started working smarter instead of harder, discovered better ways to build an income online, and founded Love People + Make Money. Now, she has a six-figure online business running a membership program and hosting live retreats (on the beach!) for female entrepreneurs to help them build up their communities and businesses.   https://createmorecommunity.com/ *get affiliate link from Kelly https://lovepeoplemakemoney.com/

Nov 2019

19 min 37 sec

We KNOW that Facebook Advertising is key in building a business, to extend our reach, grow our audience and our e-list but so many business owners get frustrated with the amount of money spent, the potential reach and attracting their IDEAL client (which is key). This is why I had to have Social Advertising Expert and CEO of Divine Social, Traci Reuter on my show. We are going to chat about how to get in front of the right people at the right time. Key Questions Asked Targeting can feel very elusive and a crap shoot when it comes to social advertising – what are we missing and why do we struggle with this? What are the options when it comes to targeting to get in front of the right people? Traci shares 3 big buckets. Can you share how to best warm up a cold audience? Why are luke warm leads the key to success? Traci Reuter is the founder/CEO of Divine Social. She’s passionate about supporting businesses in growing their brands through authentic, meaningful social advertising. Traci has an uncanny gift for looking at any business’s mission, vision, and message, and mapping out the right strategy to get their brand in front of the right people at the right time. With 25 years of experience in sales and marketing, Traci knows her stuff when it comes to high-level marketing strategy. Combined with her tactical knowledge of social advertising, Traci can write the recipe for any brand’s success, and she would love to share some of her greatest secrets behind mapping out your own powerful social advertising strategy. traci@divinesocial.com Website: divinesocial.com LinkedIn: in/tracireuter Facebook: /TraciReuterSocial Instagram: @tracireuter Mini Class - https://divinesocial.com/sbg/

Nov 2019

20 min 58 sec

So you create all this content to get more website traffic, but ARE you converting them to your e-list to get the opportunity to nurture and convert? That is a struggle that many entrepreneurs face and don’t have dialed in. This is why I’m chatting with Jon MacDonald, Founder of (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. Some think the user experience once they land on a site is not that important – how can you convince us otherwise? How do you know if someone has a good or bad user experience? What are the main points of data you should be looking at? How do you get engagement data? What IS a subscriber conversion considered? What does subscriber churn mean and how to we mitigate it and have a higher retention rate? What are a few tips you’d share to increase conversion and the user experience today? Jon MacDonald is founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action. As President, Jon has helped lead The Good to become one of Oregon's top 20 fastest growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%. Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO) https://thegood.com www.thegood.com/sign-up https://jonmacdonald.com Email: jon@thegood.com Twitter: @thegood Linkedin: /in/jonnymac/   Resources https://optimize.google.com/optimize/home/ https://www.hotjar.com/

Oct 2019

20 min 22 sec

For any entrepreneur that wants rapid growth, building and growing a team is key – but man – why does it have to be so hard?! This is why I had to have Mads Singers on my podcast to share effective management practices – the super power you need to scale and grow your business. You say that only 2% of use effective management principles for exponential growth – why do we all suck at this? What does Effective Management Practices or Principles even mean? What are 3 things we are doing wrong and how can we fix it? We all think that team meetings are painful – what can we do differently to MAKE them productive and more enjoyable? Are there any rules of thumb for using communication and project management tools and apps? Mad’s Story: Having worked as a management coach for 6+ years, I have coached people in large organizations such as Shell and Coca-Cola and I have worked with entrepreneurs in small companies. My one main focus remain the same, effective people management – Organization no matter what size is build with awesome people. If you don’t know how to get the most out of your staff, you are missing out big time... and this is why I’m here! Management isn’t terribly complicated – with my Effective Management Mastery course, you can learn the most important management processes and start becoming a more effective manager and with that start growing and scaling your company. Walking the walk! Working in large organization like Xerox & IBM I have had a lot of coaches myself over the last 15 years and one of the things I personally look for in a coach is someone who is walking the walk, hence I’m only spending a max of 20% of my time coaching, the rest of my time goes to manage some of my other businesses: AristoSourcing – An outsourcing company specializing in helping clients execute repeatable processes. Client Powerhouse – A Local SEO company, providing SEO services to smaller local companies. https://madssingers.com/management-academy/ https://madssingers.com/

Oct 2019

18 min 48 sec

Who out there has said that they get business through word of mouth? A ton of us right? Well today we are going to chat with Bill Bice who has created a new approach to marketing, one that fuses technology and expertise together to deliver marketing-as-a-service for B2B and law firms at scale. He’s going to share how to turn conversations into conversions with word of mouth marketing. Here are some questions I asked. We hear so many entrepreneurs say that they get the bulk of their business through ‘word of mouth’. To me that means referrals but I know your business calls ‘Word of Mouth’ a form of marketing – what do you mean by that? You also talk about conversational marketing – is that related? How does it impact our business and what can we do to optimize and leverage it? Is ‘social selling’ the same thing? Your business creates Word Of Mouth Websites – what’s the difference? In an automated landscape how do we create more ‘conversations’ naturally? How is LinkedIn underutilized? Bill Bice has always been an entrepreneur, starting his first company at age 14, putting on road races with corporate sponsors. At 18, he started ProLaw Software, the first integrated ERP for law firms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the Southwest. One of the core things that Bill has learned in building and investing in companies is that the go-to-market is always the hardest part of growing a business. He got so frustrated in trying to get great marketing for his companies that he decided to tackle the problem. A programmer at heart, Bill founded boomtime, tackling marketing as a technology problem. It turns out that when you follow the data, really good things happen. That’s why boomtime built the world’s first marketing-as-a-service platform: fuse. boomtime’s marketing strategists follow the data: they already know what will work. Instead of reinventing the wheel, boomtime applies proven marketing techniques at scale. WEBSITE - https://www.boomtime.com/

Sep 2019

20 min 1 sec

We KNOW that writing a book is key in creating your authority platform and showcasing yourself as an expert, but for many (including me) it feels like such a big task to get it done. This is why I had to have Mitchell Levy on my show. Not only is he a best selling author of over 60 books BUT he is the AHA Guy with AHAthat.com helping people get their book out with ease. Why do we struggle so much in getting a book DONE? What is the biggest hurdle in writing a book, to me it’s the getting what’s in your head onto paper and finding the time! You talk about CPoP (Customer Point of Pain). When we look at writing a book, why should this be our focus? Is a book outline crucial and what are some do’s and don’ts? Where do many entrepreneurs go wrong when writing a book? What is the easiest way to break down the process, as it feels so overwhelming? How can we outsource help? Global Credibility Expert Mitchell Levy (pronounced Lee Vee) is a TEDx speaker and international best selling author of over 60 books. As The AHA Guy at AHAthat (https://AHAthat.com), he helps to extract the genius from your head in a two hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for twenty-nine years and regularly spends four weeks in Europe with family and friends. www.MitchellLevy360.com www.AHAthat.com/author LinkedIn: Linkedin.com/in/MitchellLevy Facebook: Facebook.com/HappyAbout Twitter: Twitter.com/HappyAbout  

Sep 2019

21 min 49 sec

We all want to make MORE with less stress and overwhelm, so we are in for a treat today chatting with Johnson Emmanuel of Clients Attraction who has created 6 unique multi-million dollar marketing strategies, campaigns, and systems. Many entrepreneurs struggle attracting clients that pay their worth and buy the premium products/services – what are they missing – why is this happening so frequently? What is holding us back from achieving more? Why you shouldn’t restrict your marketing budget? What is considered an irresistible offer and how to we figure out what that is? If your product is not selling, there are 2 reasons why. Johnson shares what those 2 reasons are. Johnson Emmanuel is the founder and head of growth, Clients Attraction. They help coaches, consultant, and professional services providers consistently attract high paying clients who pay premium fees, exponentially grow their revenue while maintaining higher profit margin using custom marketing. Johnson has developed 6 unique multi-million dollar marketing strategies, campaigns, and systems. He’s generated over 100 million dollars in revenue for his clients across the world and He has consulted and advised businesses in 42 countries and in over 100 different industries, teaching over 650,000 people through his seminars, contents, and training’ https://clientsattraction.com/ https://johnsonemmanuel.com/premium-4/

Aug 2019

20 min 8 sec

We all want to create more engagement and increase sale and what better way to do that than create a demonstration online. Greg Dickinson, serial entrepreneur and founder of SaaS company, Omedym, gives software companies a way to capture more early-stage prospects faster, accelerate sales, and reduce costs. Your goal when creating your business was to transform the customer engagement experience, how does that effect the bottom line for your sales? Are demo’s simply a sales tool or does it have other uses in the life of a customer? What applications can we use demo’s? How can we make them customized? Who are ‘demo’s right for, to help sell their products? Is there a right way and wrong way to have a ‘demo’ on your site? Greg Dickinson, serial entrepreneur and founder of SaaS company, Omedym, started his career in software working as a pre-sales engineer. He loved the speed of the industry and enjoyed delivering product demonstrations of the newest, most innovative software to business buyers. Recently, he began to question why modern companies were giving demos in a way that was virtually identical to how he delivered his first demo in 1997. After he overheard his sons discussing their difficulties finding specific information in the pre-recorded videos of their online college courses, Greg decided that instructional videos and product demonstrations needed to catch up to the modern world. And so Omedym (which, in reverse, reads "My Demo") and the DemoOnDemand technology was born. Greg combined search and video technologies, the two most common mechanisms used by today’s software buyers, to develop DemoOnDemand. His clients now provide online demos so their buyers can type a question in the demonstration app and be brought to the correct video queued to the exact frame that answers their question. Greg believes this process is the way of the future. In a world where 85% of buyers who start filling out the ‘request a demo’ form abandon the process, Greg gives software companies a way to capture more early-stage prospects faster, accelerate sales, and reduce costs. Omedym.com

Aug 2019

19 min 38 sec

Whether we sell products or services, have 10 clients or thousands, we all need to give WOW service to keep and grow our client base. Brigham Dickinson, author of Pattern For Excellence, Engage your team to WOW More Customers, and president of Power Selling Pro’s is going to share HOW to create WOW service for your business. We’ve all heard how Customer Service is important but how are experiences out there still so bad? Why are we letting it slide? How do you describe WOW service and how does it impact your business? What is the model Pattern for Excellence? Can you share the 8 principles? How do we teach our staff so it’s an integral part of day to day business? You have Power Chat product – can you share what that is and how we can incorporate chat into our business to help foster wow service? Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call handling training program that holds teams accountable to booking calls and creating WOW Experiences over the phone. Brigham started Power Selling Pros when he saw that call handlers needed assistance consistently converting calls to bookings back in 09. As a result, Brigham answered the need and created Power Certification to effect change in our Industry’s call centers in the U.S. Canada and Australia. This program guarantees that contractor call-handling teams will book at least 85% of their calls and WOW more customers. We hold your team accountable with a combination of online training, call- monitoring, regular one-on-one phone based coaching, and in-person training--all supported by our vast library of pre-recorded calls that showcase best practices. The purpose of the Power Certification Program is to partner with contractors and certify their CSRs to deliver a world class customer experience.   https://powersellingpros.com/ https://powersellingpros.com/freeresources/

Jul 2019

19 min 53 sec

Many of us cringe at the word sales. We know it’s important, we likely aren’t good at it and we fear being too salesy. Well that’s going to end after chatting with Sales Strategist Michelle Weinstein who has landed big contracts with the likes of Costco and pitched herself to ABC’s Shark Tank, but more importantly she’ll share with us today how to have empowered sales conversations to skyrocket our top-line revenue. Is there anything we can do BEFORE we get on the phone to pave the way for a great call? What do we need to know before we even pick up the phone for a sales call or consultation? What is the 80/20 rule and how does that help us in sales? Is there an ideal length of time for a sales call? Should we do much research before our sales calls? Michelle Weinstein is a Sales Strategist, Entrepreneur, and Innovator. She has over 20 years of sales experience, selling everything from multi-million dollar homes to Paleo meatballs. Her achievements include raising over $1M dollars for her last company, landing contracts with major retailers such as Costco and The Vitamin Shoppe, and pitching her way onto ABC’s Shark Tank. She is now the founder of The Pitch Queen, where she helps small business owners and entrepreneurs learn to LOVE selling, make a bigger impact in the world, and skyrocket their top-line revenue. https://www.thepitchqueen.com/ www.sellwithoutsleaze.com

Jul 2019

23 min 37 sec

In your business do you want incremental growth or exponential growth? I would hope you’d say exponential! Brad Sugars, the founder of the global business coaching franchise ActionCOACH ® has written 16 books, and grew Action Coach to be one of the top franchises. In fact, it operates in over 70 countries and has more than 1,000 coaches around the world, coaching 15,000 business every week. We’ll be chatting about his book Pulling Profits Out Of A Hat to show us that we CAN exponentially grow our business. It is easier to believe business success is the result of luck or mysterious forces rather than careful, consistent, and disciplined behaviors. What truly sets a company apart (like Amazon, Apple etc)? What are the 5 Disciplines of Exponential Growth and how can they help us get more profits from our business? Strategy, Business Development (Sales, Marketing, Customer Service have to work in conjunction) Execution, Mission (the meaning of the company) and People Learn strategies to get and keep long term sustainability Is leadership and management learned or inherent? You share that these 5 Disciplines give you the processes needed to best satisfy your 5 constituents: your company, your customers, your team, your stakeholders, and your community. How are ALL these constituents important to your growth.

Jul 2019

21 min 14 sec

So many entrepreneurs, including our listeners have membership based programs and thus membership sites, but they aren’t all created equal, so I’m super pumped to be chatting with WP-Tonic Founder, Jonathan Denwood, who’s going to share how to build profitable online courses and membership sites with the flexibility of Wordpress. Membership programs and online courses are a fantastic revenue stream for entrepreneurs but the member area can honestly make or break client retention – can you share WHAT makes a great membership site? What are the options and why is Wordpress the BEST solution? What membership plugins work best with Wordpress? What are the biggest headaches that entrepreneurs experience when building them? What do people struggle with the most when it comes to their Wordpress site? Founder of WP-Tonic WHAT I DO: I help eLearning Entrepreneurs; Business & Health Consultants increase revenue through building profitable online courses using the power and flexibility of WordPress. WHAT MAKES ME UNIQUE: I run a leading podcast in the WordPress LMS and membership website space and I have over 10 years experience developing and managing WordPress projects with budgets from $5,000 to over $30.000. WHY IT MATTERS: If you've decided you want to create an online course/membership website so you can scale and add an additional income stream to your existing business, I can help. I support entrepreneurs and organizations to launch LMS websites that are effective, engaging and get the transformation that the students, are looking for. I help my clients in three main ways: Technology strategy sessions: i.e. helping clients with their tech questions to determine what are the best technology solutions for their membership Learning Management System. Help them build their course/membership website so they can concentrate on developing great course content and marketing their course online effectively. This really helps them make more money! Support and maintain Learning Management Systems (LMS) and membership websites on the WordPress platform which powers 33% of all websites on the internet in 2019. https://www.wp-tonic.com

Jun 2019

22 min 42 sec

So you all should know by know that I love podcasting and love systems, so I am pretty darn pumped to be chatting today with podcast consultant, systems strategist, international speaker and podcaster – and good friend Yann Ilunga. He’ll be sharing key podcast systems hosts and guest need to get more exposure, leads and prospects, so let’s set sail. Welcome aboard Yann I’m going to play devil’s advocate here, can’t we just do the interview and then share it with our audience – do we really need systems to get more exposure and leads? Yann shares the 3 key systems to save time, automate and have an impact on results. What is the most efficient way to onboard your guests and why is a system key? Why is a content distribution infrastructure helpful? What system can you create to increase conversions? Yann Ilunga is a podcast consultant, systems strategist, international speaker and podcaster. He helps consultants and business owners increase exposure, attract more leads and drive prospects into their pipeline by leveraging podcasting and the implementation of automated systems. Originally from the Italian-speaking part of Switzerland and polygot who speaks 5 language, Yann is the creator of Forbes dubbed ‘Podcast Community to Join’: The Podcast Mastermind. Having hosted 4 podcasts over the years, Yann teaches podcasting with a brand new format, experiments and special effects on his latest show, The Podcaster Lab. https://www.yannilunga.com/community Other resources: www.trello.com www.clickup.com https://storychief.io/ www.daily.co https://socialbee.io/ www.zapier.com

Jun 2019

21 min 25 sec

We know how important Search Engine Optimization but implementing it can be a whole other story. We’ll be chatting with Clapping Dog Media Founder, who his a master at growing organic traffic. We’ll be chatting about how to harness the power of Google and ensure your site is SEO healthy! How can we tell if our site is ‘SEO Healthy’? Meg shares her 3 step health check. I’ve heard of a website and SEO audit, what can they reveal? Do we need to do anything different or special for podcast posts? What are your favorite SEO Tools and why? What changes do you see coming through the pipes in 2019? I love that you have on demand courses, can you share a bit of that? Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world. When she is not learning the ins and outs of the latest algorithm update, Meg is enjoys playing with her three boys, husband and golden doodle - and company mascot, named Vader. https://clappingdogmedia.com https://clappingdogmedia.com/seo-made-simple/ 2 great tools shared are www.semrush.com and www.kwfinder.com

May 2019

17 min 16 sec

Now we’ve spoken to some other business owners in the PPC and Facebook Ad space, but what caught my attention on today’s guest Jacob Baadsgaard is that he grew his company, Disruptive Advertising, to over 120 employees and 18M in revenue since 2012. And if that wasn’t impressive enough Jacob is a regular contributor on sites like Forbes, Entrepreneur, Unbounce and KissMetrics. I’m excited to tap into his experience on growing a team to spur business growth and make more of an impact. I love your story of starting your business in a basement to an Inc 500 company. There are many hurdles and plateaus in a business -what was the biggest one for you? There are different ways to view contractors and employees – what has your mindset been on employees to grow your business and how has it shifted along the way? I like your approach on turning employees into leaders that have an earning potential of 6 figures. Can you speak to that? As an entrepreneur we wear so many hats, especially when it comes to sales – how do we go from founder based selling to having a sales team. What are the first steps? With social media in the selling mix– does that make it more challenging or easier? Jacob Baadsgaard founded Disruptive Advertising in 2012 and has grown the company to over 120 employees and 18 million dollars in annual revenue with ZERO debt of outside funding. Disruptive Advertising helps businesses advertise profitably on Google and Facebook by leveraging theirsoftware and team of marketers. They have worked with over 1,000 businesses to date and have found that on average 76% of AdWords and Facebook Ad budgets are wasted. While most business leaders focus on personal financial gain, Jacob reinvests a fair amount of his profits back into his employees and the community; donating 10% of his salary to his church every month, spending upwards of $1k a week on snacks for the office, donating monthly to a charity cause his employees choose, and developing employees with no experience into leadership roles within his company that earn six figure salaries. Jacob is a regular contributor on sites like Forbes, Entrepreneur, SearchEngineLand, MarketingLand,SearchEngineJournal, Unbounce and KissMetrics. https://www.disruptiveadvertising.com/    

May 2019

19 min 42 sec

SEO and digital marketing can feel overwhelming, so why not bring on someone that is featured in Wall Street, Entrepreneur and named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years right? So let’s welcome CEO Of Cardinal Digital Marketing Alex Membrillo. Here's what we covered: With 93% of all online experiences beginning with a search engine, businesses that ignore search engine optimization do so at their own peril. Can you share what most of us are doing wrong? Where to start, and who can help? What is an SEO Strategist vs a specialist? What foundational things should we start with to improve our SEO? What is link building? Why do you say that organic traffic is dead? I mean how do you even know HOW you are doing in the marketplace? But there are changes in the industry correct that we need to be aware of? Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi location companies. His work as CEO of Cardinal also recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle’s 2016 Small Business Person of the Year and Digital Marketer of the Year by Technology Association of Georgia (TAG). Cardinal has experienced exponential growth under Membrillo’s leadership, being consecutively named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years. Membrillo’s innovative approach to digital marketing has transformed the industry and delivered remarkable results to clients of all sizes and markets. He has been featured in leading national publications including The Business Journals, Entrepreneur, Search Engine Journal, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, and Vistage Executive Leaders, where he spoke on his unique approach to Millennial Management to over 400 CEOs. https://www.cardinaldigitalmarketing.com/ Other shared resources: Moz.com SEMrush.com Upwork.com

Apr 2019

17 min 24 sec

Online courses are a huge passive income strategy and business growth tool so we are lucky to have joining us Cindy Nicholson, The Course Whisperer to share her best tips! Why are online courses such great business growth tools? Where do you start – a course outline then create the content? What online course platforms are your favorites? What are 5 mistakes entrepreneurs make when creating online courses? Can you share a few secrets on how to make online courses engaging?   Cindy Nicholson wants to help you take your online course to the next level. As a former high school teacher and corporate trainer Cindy has spent thousands of hours designing course material. Too often, entrepreneurs get stuck between the inspiring thought leader in their world and translating that vast experience into a profitable online course. Reaching a broader audience and earning passive income eludes them. That’s become the Course Whisperer, Cindy Nicholson’s calling. Get a FREE Course Outline and other FREE Resources at: www.thecoursewhisperer.co/smoothsailing

Apr 2019

17 min 31 sec

We know the power of podcasting but do you know how to take your podcast from fun and exposure to a converting content marketing strategy? We’ll be chatting with elite podcast producer Kelly Glover of the Talent Squad. How is the research you do before you guest on a show crucial? How can the pitch and your one sheet affect the quality of shows you get on? What are 3 mistakes that guest podcasters often make? Why is analyzing results from the podcasts so important? What can you do AFTER the recording to boost conversions and exposure?   Kelly Glover is the founder of The Talent Squad, a podcast guest booking agency based in New York and Los Angeles. With 18 years working in media, Kelly went from interviewing celebrities on the red carpets in Hollywood, to working as a talent agent in Sydney, to hosting her own syndicated radio show across 22 commercial stations. She is an award-winning podcast producer and heads a team of talent bookers, agents, and producers in representing, packaging, and booking a diverse roster of guest experts and shows.   www.thetalentsquad.com/smoothsailing

Mar 2019

21 min

We are talking money and taxes today – don’t groan – this will save you thousands of dollars! My guest Tax Coach Diane Gardner has saved people over $3M in taxes will share signs that you might be outgrowing your accountant and how to stop overpaying your taxes. What are signs that you are outgrowing your accountant? What is the difference between a tax preparation, tax projection and tax planning? What SHOULD your accountant be doing for you? What is your account doing that can COST you thousands? What is a Tax Coach and how are they different? Diane Gardner, Your Tax Coach, is a best-selling author and a Quilly Award recipient. She is also a Certified Tax Coach and an Enrolled Agent. Diane’s expertise lies in the area of tax planning. Her goal is to make sure successful entrepreneurs across the United States are paying the least amount of income tax they can legally pay. As a tax coach, she offers a FREE tax analysis for those interested in finding out if they are overpaying their income taxes. Her goal is to save taxes one business at a time through the use of pro-active tax planning. Diane is also a believer in the mastermind and coaching concepts. She leads the "Business Breakthrough Mastermind Group" and offers coaching services to other entrepreneurs. www.TaxCoach4You.com www.taxcoach4you.com/smooth

Mar 2019

17 min 12 sec

Get ready for some powerful tips about online hiring with Remote Hiring Expert and Co-Founder and CEO of FreeeUp.com Having in house employees seems so old school and virtual assistants of some kind has grown so much yet we still feel fearful of hiring someone online – can you share the benefits of online hiring to help mitigate those fears? What are 3 things you need to do BEFORE you look to freelance sites to set you up for success? What are some of the biggest mistakes that people make when hiring online? How is Freeeup different? Can you share some interviewing tips? Nathan Hirsch is a serial entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and has sold over $30 million online. He is now the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more. He regularly appears on leading podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics. https://freeeup.com Get a $25 credit by mentioning this podcast!   10 Common Mistakes Outsourcing https://freeeup.com/10-common-mistakes-of-outsourcing/   The 100 Most Popular Jobs To Outsource To Online Workers https://freeeup.com/wp-content/uploads/2017/07/The-100-Most-Popular-Jobs-to-Outsource-to-Online-Workers.pdf   A Beginners Guide To Hire Online Workers With Freeeup https://freeeup.com/wp-content/uploads/2017/09/A-Beginners-Guide-to-Hire-Online-Workers-with-FreeeUp.pdf

Mar 2019

16 min 57 sec

Today’s SEO’d world ranks impressions over legitimacy and it comes down to a number’s game. In order to get the most out of the media’s increasing reach, you have to be newsworthy. Today we are going to learn how to become a media mogul with serial entrepreneur, coach and host of The Swift Kick Show, Timothy Craggette What are some misconceptions when it comes to media attention? What do we THINK we need and what do we REALLY need? What outlets work best for starting out? What are some tools to help us get featured? When it comes to media it seems we want to reach for the stars – why does starting with the smaller outlets make more sense though – how will it help? What’s newsjacking and how can that further you in the media sphere? What has the term fake news done to the credibility of media? What is your take on paid media. Timothy D. Craggette is a serial entrepreneur, an educator, and coach for small business entrepreneurship and marketing. He has trained business owners globally through his online coaching and his radio show, "The Swift Kick Show", on WERA 96.7 FM. As a member of the NBEA, he has spoken at the University of Maryland, NIH, FDA, and on stages nationally on the topics of business and health. As a member of the entrepreneurship advisory board for The Yleana Leadership Academy, he serves as an advisor and mentor to teenagers in underserved communities. Timothy is also a 6x award-winning product creator and engineer with over $300,000,000 in sales. http://www.swiftkickshow.com/ www.facebook.com/swiftkickshow

Feb 2019

18 min 50 sec

Get ready for some profit building tips as I chat with Carl Gould, leading authority on business who built 3 multimillion dollar businesses by the age of 40! Today he’s going to share tips on how to eliminate your competition. Welcome aboard Carl I think we often underestimate or overestimate the competition. What is a healthier view of one’s competition? Is it easy to assess WHO your direct competition is? How can you differentiate yourself and get ahead of the competition in your field? Can you use your competition to your advantage? How can you incorporate the top five complaints about your competition into your business plan? Carl Gould is a worldwide leading authority on business and entrepreneurship. His company, 7 Stage Advisors helps organizations grow to the next level. He is an entrepreneur who built three multi-million dollar businesses by age 40. 7 Stage Advisors, has mentored the launch of over five thousand businesses. He has advised over 100 of the Inc. 500/5000 Fastest-Growing Companies. Some of the companies he’s helped are companies like Walgreens, Walmart, American Idol , USA Olympic Track, IBM, McGraw-Hill and the US Army. Gould created the farthest-reaching business mentoring organization in the world, and his methodologies are in practice in 35 countries. He has trained, certified or accredited over 7,000 Business Coaches and Mentors since 2002. Carl has written multiple books on the subject of business strategy, leadership and sustainable growth. He co-authored "Blueprint for Success" with Stephen R. Covey and Ken Blanchard; and his best-selling book, "The 7 Stages of Small Business Success", lays out the formula for HyperGrowth. In 2016, ‘Biz Dev Done Right" became a #1 Best Seller on Amazon. Each week he co-hosts "Quit and Get Rich" on iHeart ® radio; and shares his insights from working with top companies from around the world. Carl’s dynamic and energetic presentation style has made him one of the most sought after speakers internationally. He combines practical and impactful content with real-world experience...no theory here! He engages his audiences and keeps them on the edge of their seat. Gould’s content is original, profound and battle-tested. www.Carlgould.com

Jan 2019

20 min 19 sec

For anyone out there you know how important video marketing is, so stand by as we chat with Co-Founder of Animoto an award winning online video maker used by millions today, Jason Hsiao So let’s set sail. Welcome aboard Jason What’s your take on the power of video for businesses today. What are the challenges of video marketing for the average Entrepreneur -why do we get stuck or ‘don’t do it’? Why did you create Animoto and how did it come into fruition? How can Animoto help us attract more clients or convert more customers? I saw that Animoto is part of the LinkedIn Marketing Partner Program. Exciting! Can you share what that means for your company but also for LinkedIn users? What are the favorite features of users? Jason is the Chief Video Officer & Co-Founder of Animoto (animoto.com), an award-winning online video maker that makes it easy for anyone to create professional-quality video. Used by millions of consumers, businesses, photographers and educators, Animoto is deeply rooted in the belief that making videos should be simple, cost-effective, and accessible to everyone. Prior to Animoto, Jason served as a television producer for MTV Networks. He hails from Dartmouth College and resides in New York City. https://animoto.com/smooth https://animoto.com/

Jan 2019

18 min 30 sec

I am super thrilled to be speaking to author, speaker, hypnotic success coach Jason Linett who has hypnotized and helped more than 250,000 people. Today he’ll share how we can achieve a peak performance state of mind to accelerate business growth. We’ve heard of using hypnosis to quit smoking, lose weight, remove limiting beliefs, but I’ve never thought of it to help me in my business growth – why do you think that is. What do you say to those skeptical about hypnosis. Do you have to be in the room with a client? What do you consider a peak performance state of mind and how can that support business growth? You teach business owners to shift their mindset to eradicate scarcity thinking – for our listeners can you share something that can switch their mindset even a little? How can someone tell if they are not in peak performance and thus might need help creating it? Can a hypnotist really help you grow your business? Jason Linett has hypnotized more than 250,000 people. He used the principles of rapport and modeling to track what top business performers and professional athletes do differently to build his own million-dollar brand. As a master of the micro-niche, he speaks to groups around the world and offers hypnotic-success-coaching to share how people in business can put his WORK SMART principles and strategies to use. Rather than just ‘hypnotize’ you to become more successful, he will help you de-hypnotize the misconceptions, fears, doubts, and ineffective strategies that are holding you back. Jason’s process isn’t magic, the results can be magical. https://jasonlinett.com/ www.worksmartbusiness.com https://www.instagram.com/jasonlinett/ https://www.facebook.com/jasonlinett https://twitter.com/jasonlinett

Jan 2019

20 min 16 sec

We are chatting about some untapped potential that is LinkedIn Advertising with LinkedIn Ads Expert AJ Wilcox.  Last time we spoke you shared the different ways we, as entrepreneurs, can advertise using LinkedIn. Why is it such untapped potential? What changes have taken place over the past year? Video Ads are new – can you share what they are like, what is the cost? Lead Gen Form Ads – similar to Lead Ads in Facebook are also new! What are the benefits of LinkedIn Ads over Facebook? What is the new 4th Ad format Dynamic Ads and why it may feel like the creepiest one? It works great for getting company page likes. They also have carousel ads! Where should we start and what do we need to get started? What is the best type of campaign to start with in LinkedIn? AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. These LinkedIn official partners manage among the world’s most sophisticated accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, USA with their 4 kids, and his company car is a gokart. https://b2linked.com/checklist https://b2linked.com

Dec 2018

20 min

Le'ts learn to get creative with video with ex Google Product Manager, video tool creator and Co Founder of Kapwing Julia Enthoven. Video is clearly where it’s at when it comes to online and social media marketing, but as an entrepreneur it’s not always a strength. What are the biggest challenges we face? What are some of the biggest mistakes people make when it comes to using video? Besides shooting a video and uploading, how can we be more creative to attract attention? What are your top 3 tools and how can they help us market our business to attract more customers? What is your favorite tool that you can NOT live without? What is coming up that you are working on? Julia is the co-founder and CEO of Kapwing, an online video editor for creative professionals. Julia left her job as a Google Product Manager to start Kapwing last July with Eric Lu, another X-Googler. Before Google, she graduated from Stanford in Mathematical Computer Science and loves running, playing volleyball, and exploring San Francisco!" www.Kapwing.com

Nov 2018

18 min 18 sec

Get ready for some high energy as I chat with Media Maverick TeeJ Mercer as she shares how we can Pimp our PR. Getting MSN, CBS on our website is one thing but being put on national TV with that kind of coverage seems unattainable for most entrepreneurs. Why does it feel so out of reach? TeeJ bust myths about tv media attention! What do you need to even be considered for TV media – what groundwork or assets do you need? If there is one thing we can do RIGHT NOW to get media attention? What can this type of media do for your business (besides make you look like a celebrity)? What are the first steps one needs to take to get started to achieve this kind of media attention? Dream national but act local – what does that strategy mean? Is there a right or wrong way to pitch? Tee J’s street cred: As one of Hollywood’s most highly sought after TV editors, for two decades I influenced the lives of millions through storytelling. I spent time with ABC, NBC, MTV, OWN, WeTV, The Style Network, HGTV, The History Channel, Bravo and the Walt Disney Company – beginning with the entertainment magazine hit Extra, and including the long-running The Tonight Show with Jay Leno. Recently, I worked with comedic giants Kevin Hart and Tiffany Haddish on their upcoming film Night School, as the Behind-The-Scenes Producer and recently wrapped on location in Atlanta working with the legendary icon Samuel L. Jackson and Jessie T. Usher on the next Shaft movie. Despite no prior aspirations to be a writer, in 2012 I felt divinely inspired to write my first book. And I did it in a week! 40 Days Till 40RTY: Life Lessons from the Ramblings of my UNFILTERED Thoughts has received several honors including three Beverly Hills Book Awards, is an Amazon Bestseller, and was downloaded almost 10,000 times in two days, on six continents. Because of my third book, The 6-Figure Battered Wife: My Path to Resilience, I was the featured speaker for the season premiere of "The Round" on BET's sister network, Centric TV, now called BETHer. My Media Mavericks and I have been featured on networks like ABC, CBS, NBC, FOX, CW and on shows like The Steve Harvey Show, The Doctors, and Dr. Oz. My Mavericks have also displayed their authority in The Huffington Post, Psychology Today, Inventors Digest, The Breakfast Club, and too many radio shows and podcasts to count. http://iamanoisemaker.com/

Nov 2018

18 min 37 sec

So you know I love tools and online apps so I’m super psyched to chat today with Oliver Wellington, start up junkie, and co-founder of the most popular audio to video creator on the market Headliner What spawned the start of headliner? Why are videos so key in social media? How do the audiograms help your podcast show exposure? What are the benefits of captions on the videos? Share the features Headliner has and how we can use it. I see you have a few new features – adding gifs, turning blogs into video... and headliner marketplace Oliver loves building startups from the ground up. He was co-founder at nRelate, a content recommendation engine used by over 100,000 publishers and bloggers. That company exited to IAC in 2012, and he continued to build it until 2015. He co-founded SpareMin in 2015, which was an app to help podcasters and guests connect for interviews, after moderate success, the company rebranded as Headliner, which is now the most popular audio to video creator on the market, with over 1000 videos being exported every day, across every continent. The Headliner team continues to grow the product and is currently expanding into video creation for publishers and marketers. Before all this startup stuff he was in a rock band, but that's a whole other story...For the education stuff, undergrad NYU for Psychology and Creative Writing, MBA from Babson College. https://www.headliner.app/

Oct 2018

18 min 32 sec

I am super thrilled to be speaking to author, speaker, and Facebook Ad Expert Mojca Zove. She’ll share some tips on how to create profitable Facebook Campaigns. You call it the science of FB Ads – how so? So many dabble in Facebook Ads on their own and try to figure it out – what are the 3 biggest mistakes they make in trying to do so? What should our goals be while creating FB Ad campaigns? Is it better to be general or specific in your targeting? How do we test and how does it optimize your campaigns? Most FB Ad experts are focused on the Cost Per Click – how come and why does it count (besides your budget)? What is a trend right now you are seeing in Facebook Ads right now? Mojca Zove is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads. She's the author of The Facebook Ads Manual, and an international speaker. She recently successfully launched her first video course The Science of Facebook Ads. Super Spicy Media is a boutique Facebook Advertising Agency founded in 2014. It’s owned by Mojca Zove (previously Mojca Mars). Mojca established Super Spicy Media after losing her job at an advertising agency. She started small, but soon doubled her income after one year in business. She doubled that again in six months. She now works with multimillion-dollar businesses from all over the globe. In her work she focuses on implementing previously tested and already successful strategies for generating the best results. Mojca is a Facebook Ads expert, author of the Facebook Ads Manual, and international speaker. Her work focuses on helping businesses generate more leads and increase profits with a professionally-made Facebook Advertising Strategy, so they can devote their time to other aspects of their business. www.SuperSpicyMedia.com http://www.thescienceoffacebookads.com/ coupon code letssetsail 

Oct 2018

20 min 3 sec

I am super pumped about chatting today with good friend, best selling author, speaker, web wizard and secret weapon to many, Adam Hommey. He’ll be sharing why Groundhog day is an event NOT a business strategy. Peaked your interest? Then let’s set sail! I love how the book is about The Secret to Finally Solving Those Pesky Issues, Burrowed Deep, and Unleashing Your Ultimate Business Success! Why groundhogs? Now I know the book unearths 6 areas. Can you share the power of the S.P.R.I.N.G. Formula, which as you say - gets you out of the winter cold and brings warmth and sunshine into your business! Science of the Mindset – Are you afraid to move forward? How does this hold you back? Prospect Attraction –Are you repelling customers away and not even know it? Ripple affects from team members -Plus Adam shares killer tips on having effective meetings. Identify and intake new customers – Adam shares the difference between a sale and a customer ( and get them to attract your next customer!) Name your terms with powerful language – The language you use in your marketing and sales can affect....how you can shift your language, to make more sales and connections. Greater efficiency & service through minimalism – Ask yourself do we ‘have’ to do it? www.businesscreatorradioshow.com http://www.thegroundhogbook.com/

Oct 2018

19 min 52 sec

I am super thrilled to be speaking to author, speaker, book coach Dan Janal who is going to share the essential steps to start writing your first book. Why should entrepreneurs write books? What is one thing you must be clear on before you write the first word of your next Best-Seller? What are the essential steps to writing a book? Some of this will surprise you! How do we interject stories, when stories don’t come easily to mind? What is a book coach and developmental editor how can they help? Plus he shares a killer story involving JK Rowling 😊 Dan Janal has written more than a dozen books to help businesses build their brands, including his newest book, "Write Your Book in a Flash". He works with thought leaders and business owners as book coach, developmental editor and ghost writer. As an award-winning daily newspaper reporter and business newspaper editor, he interviewed President Gerald R. Ford and First Lady Barbara Bush. He was on the PR team that launched AOL. As a publicity and marketing expert, he has helped more than 10,000 authors and experts build their platforms with his highly regarded PR LEADS and Guaranteed Press Release services WriteYourBookInAFlash.com Get a free chapter to overcome all your limiting beliefs and start writing your book!

Sep 2018

18 min 48 sec

Why do we hate looking at expenses and how does this affect us? What is our biggest mistake? What should our expenses be in relation to our revenue? Most of us focus on monthly bills – is this bad? Tell us about that B word we hate -budget. What can we do today to be proactive? Tell me about Financial risk, what does that mean? Meredith Crawford is the founder of Solerno Media. She’s an exceptional Business, Marketing and Storyteller Expert who helps small business owners get out of the vicious cycle of feast or famine. Meredith served for years as CEO of the multimillion dollar company MindShare Design, where she managed a marketing campaign that added 18% to the company’s revenue stream. After years of running high budget teams, she experienced a colossal burnout which required medical leave. Before long Meredith bounced back, stronger than ever, and found that she had an unshakeable desire to help product-based small business owners. She has harnessed the key techniques leveraged by competitive industries to help small businesses market their services and products better, and scale faster. Meredith started her agency after realizing that business leaders and entrepreneurs needed to do things differently in the future to win and maintain customer loyalty. Meredith is dedicated to teaching step-by-step, everything essential to savvy marketing and skyrocketing your side hustle, to streamline cash flow, build a sustainable, profitable, stress-free business. 27 Proven Ways To Manage Your Expenses www.MeredithCrawford.biz/freebie https://solernomedia.com/ linkedin/meredithcrawford1

Sep 2018

19 min 28 sec

I am speaking to sales funnel and conversion optimization expert and Founder of Funnelytics Mikael Dia. He’ll share with us how to maximize our ROI using sales funnels. Here are some questions I asked Mikael. How do you know your business is ready to use the strategy of automated sales funnels? How do automated funnels help grow a business? What types of funnels do entrepreneurs typically use the most? How does funnelytics help master our funnels? Why do users love it so much? Mikael Dia is the founder of Funnelytics, Chief Architect at White Coat Digital Inc. and partner of IIFYM. His specialties include Sales Funnels Design, Conversion Optimization, Copywriting, and Customer Value Optimization. It took him over 9 years of experimenting with many businesses to get this simple process perfected. He has built and sold a Mandarin Language School, started a software business that has raised over $1,000,000 in funding, launched a Digital Marketing agency that makes over $100,000 per month, and helped scale businesses to multiple millions. https://funnelytics.io/ http://thediaproject.com/

Sep 2018

19 min 20 sec

I am super thrilled to be speaking Esther Kiss the co-founder of Strategic Influence and founder of Born To Influence, a one-of-a-kind publicity & marketing agency, where she helps experts and personal brands get exposure for an extended period of time by placing them on the right media outlets. How do you become an influencer? What should your goals be? How does media coverage help your business? How to get started so you can get media attention? Some of the mistakes people make when trying to get into the media? Press release is not the answer to media coverage – why? Esther Kiss is the co-founder of Strategic Influence and founder of Born To Influence, a one-of-a-kind publicity & marketing agency, where she helps experts and personal brands get exposure for an extended period of time by placing them on the right media outlets. These include interviews on podcasts, online radio shows, YouTube shows, webinars and presentations for telesummits and private, paid mastermind groups, as well as traditional media: TV, radio, newspapers, magazines, and more. She works with luminaries and industry transformers such as Ryan Levesque (author of the #1 national bestselling book Ask), Ben Simkin (a.k.a. the 900 Million Dollar Man), and more. Esther's work helped her clients bring in millions of dollars in additional sales. Esther is also the producer and host of the popular podcast Born To Influence: The Marketing Show where she interviews highly successful entrepreneurs and NY Times bestselling authors about their marketing and PR strategies. She interviewed guests such as Gary Vaynerchuk, Perry Marshall, Joe Pulizzi, Jay Baer and more. To help her clients get more leads and sales for their product, service or book launch, she introduces them to A-players such as the guests of Born To Influence for cross-promotions and long term collaboration. Through their coaching program Strategic Influence, in collaboration with her business partner, John Dennis, she teaches a unique, methodical process for developing influential personal brands designed for exponential, long term growth. Esther was featured in the documentary Inspired By 11, and she's regularly interviewed in the media. Esther speaks fluent Hungarian and a little bit of Dutch. She lived in six European countries before moving to Los Angeles, CA in 2007. Today, Esther lives in the Palm Springs area with her three cats: Mr. RoofTop, Silkie and Scruffy. www.borntoinfluence.com/checklist www.borntoinfluence.com

Sep 2018

17 min 50 sec

I am super thrilled to be speaking Robin Waite, business coach, author, speaker who is going to share how you can be more profitable in your business. The 3 things you’re not doing to be more successful You help businesses be 50% more profitable – in what ways are we leaving money on the table? What are common pricing mistakes that will make our business fail? Tell us about your book Take Your Shot - How can I make more money, attract more clients, and grow my business?" Robin Waite, business coach, author and speaker, works with clients to set goals and achieve success through his coaching program, born out of a deep passion for personal and business development. Robin puts his experience to work for his clients. From 18 years old until 22, Robin worked as a systems analyst for a medical device company. Putting systems into play, Robin increased efficiency and decreased cost, helping to make the company 50% more profitable. For the next decade, Robin ran a successful design and advertising company, serving over 250 clients. He delivered workshops and masterclasses to over 1,000 business owners on subjects including marketing, product architecture, pricing, websites and more. Now Robin coaches B2B business leaders and entrepreneurs, offering insights from systems to pricing structure to personal development. With fearless goal setting and accountability, Robin’s program is turning dreams into reality for clients around the world. www.robinwaite.com

Aug 2018

17 min 31 sec

I loved chatting with funnel expert Michelle Evans who is crushing it creating client-generating, income-producing, stress-reducing marketing funnels. She shares her wisdom and here is what we cover: How do people get started with Funnels? Michelle explains why your goals are crucial. How do you figure out what the right funnel is for you. Where do you START? What is your secret to getting huge open rates in your emails? How do you get into the minds of your audience? Can funnels work without paid advertising? What is the relationship between the two? Why do you need funnels? Michelle shares what retargeting is and how it helps with the success of your funnels.

Aug 2018

19 min 55 sec

Want to take control of your online marketing? Then join me as I chat Lindsey Anderson of trafficandleads – where your solution to slow growth is just one click away – plus she’s my co-host on Marketing and Merlot and friend and now Best Selling Author of The CLICK Technique – which we’ll be chatting about today. So many entrepreneurs feel overwhelmed with online marketing – how does the Click Technique help? Tell us about the book and then step us through the Click Technique – what are all the steps? How do you peak curiosity for new leads? What happens after they land on your site – what are a few things you MUST do? Talk about the Irresistible offer. How does Facebook Advertising come into the equation? Why is mindset important in this process? https://www.theclicktechniquebook.com/sign-up www.trafficandleads.com

Aug 2018

18 min 36 sec

I am super thrilled to be speaking to my favorite marketing expert, author, speaker and sought after dream business coach Jim Palmer. He’ll be sharing his thoughts on investments so you can get closer to your 6 figure dream business. So many people have a fear of investing in their business – what holds us back from taking this investment? What is microwave mentality and why does it hold your business back? What are the best ways to invest in your business to get further ahead and closer to your goals? When do you know you are ready to take this leap? How can mastermind programs help you meet your goals faster? How does inaction harm your business more than taking the wrong action? What are qualities of high achievers? Jim Palmer is a marketing and business building expert and host of Dream Biz Coach TV and Dream Business Radio. He is known internationally as ' The Dream Business Coach' as well as 'The Newsletter Guru'- the go-to resource for maximizing the profitability of customer relationships. Jim is the founder and President of Custom Newsletters, Inc., parent company of No Hassle Newsletters, No Hassle Social Media, The Dream Business Mastermind and Coaching Program, the Dream Business Academy, The Newsletter Guru’s Concierge Print and Mail on Demand, and Success Advantage Publishing. He is the creator of the Magnetic Attraction and Retention Training Program (MARS), Double My Retention, How To Sell From The Stage Like A Pro, Dream Business Radio, and Dream Biz TV. Jim is the internationally-acclaimed author of: The Magic of Newsletter Marketing: The Secret to More Profits and Customers For Life Stick Like Glue: How To Create A Everlasting Bond With Your Customers So They Spend More, Stay Longer, And Refer More It’s Okay To Be Scared, But Never Give Up: A Book Of Hope And Inspiration For Life and Business The Fastest Way To Higher Profits! 19 Immediate Profit Enhancing Strategies You Can Use Today Stop Waiting For It To Get Easier: Create Your DREAM Business NOW! DECIDE - The Ultimate Success Trigger Just Say Yes: Create a Dream Business and Live Your Dream Lifestyle Jim was also privileged to be a featured expert in The Ultimate Success Secret, Dream, Inc., ROI Marketing Secrets Revealed, The Barefoot Executive, and Boomers in Business. Jim Palmer speaks and gives interviews on such topics as newsletter marketing, client retention, how to build a profitable business and how to achieve success. Jim is a cancer survivor, has been married for thirty-three years, has four grown children and an awesome grandson. He lives in Chester County, Pennsylvania with his wife, Stephanie, their cat Serendipity, and Toby the marketing dog. Jim and Stephanie love to kayak, travel, and spend time with their family. Connect with Jim on Facebook, Twitter, Google+, LinkedIn ®, Pinterest, and tune into his Web TV show and weekly podcast. www.getjimpalmer.com www.dreambusinessacademy.com

Aug 2018

20 min 29 sec

We are chatting with Entrepreneur, speaker and writer Pia Silva who is a partner and brand strategist at Worst of all Design where they build "Badass Brands without the BS". Pia is going to give us tips on creating a badass brand.  So what are badass brands? What does "branding" mean for solopreneurs and small businesses selling their services? Some people think ‘logo’s are the only element of branding – what would you say to those that have this view. How does your ‘brand’ affect what audience you attract? How does someone build a brand that stands out from the competition? How does ‘brand’ affect your profitability? Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Brand Shrink Questionnaire www.Baddassyourbrand.com/smooth Email: pia@worstofalldesign.com Phone: 917-882-6437 Skype: worstofalldesign https://twitter.com/PiaLovesYourBiz https://www.instagram.com/pialovesyourbiz https://www.facebook.com/pialovesyourbiz https://www.facebook.com/pia.wasterval

Aug 2018

21 min 23 sec

Today we are chatting with Lean Production expert Jason Burt who shares how to use the lean manufacturing strategy developed by Toyota to drive growth and profitability.  What is lean consulting and what would that mean to a business owner? Who do we get out of the ‘doing’ mode and make improvements in our business? How can the lead strategy help a business owner? How do you use the scientific method and test to make improvements? How can we manage our workload to create growth and profitability and remove some stress? How does the lean strategy help launch new products or services? Jason shares how to test the market to create more successful launches. Jason Burt works with business leaders to take a holistic view of their company and use the lean manufacturing strategy developed by Toyota to drive growth, profitability, quality, and any key performance indicators (KPIs) that a company needs to succeed. Jason had the amazing opportunity to receive coaching and mentorship from Toyota on lean principles for over 19 years, and has continued to learn as a business owner. His career has progressed through many functional areas; operations management, supply management, distribution, logistics, dealerships, engineering, and quality in both commercial and healthcare markets while working for large organizations. In each of these areas, he was able to show high-level results to the business through a balanced strategic focus with a "hands on" day-to-day approach. Since venturing into the entrepreneurial world, Jason has had the opportunity to work with many fascinating companies and to help them achieve new potential in terms of business strategy and culture development. Jason’s consultant business Evolve Holdings is focused on Investing In Potential. They believe potential is found in leaders, businesses, products, cultures, industries, and places we haven’t even been looking yet. Free Guide – Should I start a lean journey: www.ehiipconsulting.com/sbg

Jul 2018

19 min 30 sec

Today we are chatting with PR expert Alistair Clay who is on a mission to democratize PR, to help them reach new audiences and achieve massive success by being in control of their market positioning & their reputation. PR feels like a mystery zone, where you are typically at the mercy of an expensive PR firm and we as business owners have no idea how to handle it. Why is that? Is there a myth that you need to be a huge company in order to benefit from PR? You believe all businesses have newsworthy stories within them, you just need to know where to look and what to look for! What 9 questions can we ask to find those stories in our business and to use them to get media coverage. How do we know if we are newsworthy? Passion and newsworthiness are not the same thing. Alistair explains. Now you have your own PR Agency but with www.class-pr.com you teach people to be their own PR and do it themselves – why? Alistair is director of one the UK’s top 30 healthcare PR agencies Arc Seven Communications and founder of Class:PR – the #1 online PR training school for small businesses. Alistair has worked in the media for 20 years and started his career a journalist on The Daily Mirror – one of the UK’s largest daily newspapers – where he covered business, politics and hard news. As the founder of Class:PR he has helped hundreds of business owners and entrepreneurs learn how to get massive media coverage themselves with his proven FAMOUS Formula. His motto is: "Everyone has a story – you just need to know how to tell it". www.class-pr.com For Your Free Press Release Template

Jul 2018

27 min 26 sec

Today we are chatting with Strategic Business Advisor | Public Speaker | Executive | CPA Brent McClure who helps businesses surpass their financial goals through leadership coupled with strategic planning and execution. Today he’s going to share how outsourcing your accounting and financial services can improve your bottom line.  When you say ignoring your "back office" can ruin your business, what does that mean and how does it affect our bottom line? You of course promote outsourcing accounting and financial services for your small business, how is it beneficial to us? Why do we avoid our finances? How often should we look at our finances? You offer CFO services for businesses – I’ve never heard of that – typically you hear big companies have a CFO, but that’s about it – how does having access to a CFO help your business? Brent McClure is not your typical CPA. He is a visionary, a change agent, and paradigm breaker for the accounting profession as well as businesses across multiple verticals. Brent, in essence, grew up in his family grocery store and took a love of business from an early age and turned it into his future.A results-oriented Senior Executive and Consultant with more than 20 years of success, Brent crosses many business verticals: financial services, construction, SaaS, retail, distribution, manufacturing, oil & gas, and technology industries. Brent leverages his extensive experience to help businesses improve profitability, increase their capacity, develop sustainability and ensure necessary compliance all while achieving a greater return on investment. In his experience, Brent has learned that hiring a CFO isn’t something many small or medium sized businesses can afford, yet many times desperately need. With this knowledge, he started promoting his CFO services as more of an outsourced, a la carte, offering via McClure Consulting & Advisory, LLC. Now Brent helps businesses surpass their financial goals through leadership coupled with strategic planning and execution. He wants to ensure business leaders and owners no longer ignore the need for robust financial support or the "back office", finances to their own detriment. www.BrentMcClure.com/sbg where you can access: 10 simple steps for a clean set of books 10 ways to improve your cashflow Case study how Brent helped a client with his CFO expertise

Jul 2018

19 min 49 sec

Today we are chatting with internationally acclaimed keynote speaker Kelly Roach, who has worked with some of the world’s largest organizations revealing her simple systems and strategies for explosive business growth. She is the sales queen! So Let’s set sail so she can share her launch secrets! Here is what we chat about.... When we say launch – what would we be launching and explain what it means What is the typical launch – many know about the sideways sales letter approach – why is this not necessarily the go to approach Your strategy is based off of simplicity and speed – I love this – can you elaborate? How can you have a successful launch organically through these pop up Facebook Groups? Why do they work so well? Links to Resources Mentioned http://kellyroachcoaching.com/ Unstoppable Success Radio Kelly’s Facebook Live about her launch pop up group    

Jun 2018

19 min 34 sec