Kai Davis from Double Your Ecommerce with SEO is In The Ring with SUMO Heavy

By SUMO Heavy

Today on In the Ring we have Kai Davis. Kai runs Double Your eCommerce with SEO and provides growth and SEO consulting for Shopify merchants. He also writes about marketing growth and lead generation Lead Generation for service professionals daily at KaiDavis.com. Show Takeaways: Why the discovery phase is so important when starting with a potential client Why a 40-minute phone call with a price instead of a deep dive is inappropriate (and unfair to the client!) Start at the goal Why paid discoveries? Why can’t you spend time with me? By charging the client, we know that they take the recommendations seriously and actually sees it as something valuable. RFPs are bad - the client is writing a self-diagnosis and is missing the critical thinking. What to say to the client who just wants to 'get to work' - and skip discovery. Why 'Slow and Steady' is fast What to tell the client who wonders why it takes so long/too expensive Why is it beneficial to agencies and consulting firms to do this as their first engagement as a paid discovery? Kai’s approach to Roadmapping How acknowledging the value sets the client up for success More about Kai Davis: Quick Start Roadmapping by Kai Davis https://kaidavis.com/products/roadmapping/ Kai’s Daily Newsletter Sign up at https://kaidavis.com/ Double Your eCommerce with SEO https://doubleyourecommerce.com/ ___ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy --- Send in a voice message: https://anchor.fm/intheringwithsumoheavy/message