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SSP 019: How To Succeed In A Small Market w/ Sarah and Rick Pendergraft of PenWeddings

By Ryan Koral: Video Business Coach & Sherpa

Find the original post at: podcast.studiosherpas.com It’s a challenge that wedding filmmakers and creative business owners the world over face and struggle with, every day. "When is it time to quit my job and go full-time on this? Is it even possible for me to make a career telling stories through film?? My market is waaay too small for that...” Some of us struggle with this for months, years, or our entire lives without ever taking the leap and giving it a shot. The timing never seems quite right, our ideal clients are nowhere to be found and there are too many obstacles that we perceive to be standing in between us and our dreams. Find the original post at: podcast.studiosherpas.com Sarah and Rick Pendergraft of PenWeddings have been there, and know all of the struggles associated with making the move into a totally foreign industry. Based in Broken Arrow, OK (yeah I had no idea where that was either), it’s hard to say that they’re in a “high end” wedding market, and yet they’ve steadily been increasing their prices, year after year since launching the company in 2009. Not only that, but they consistently travel around the world to shoot high-end weddings for couples they love working with, and who genuinely care about the finished product. I’ll be the first to say that I learned a ton from them today about some of the experiments they’ve done along the way, (some successful and some not) related to pricing, marketing, and scheduling. They also dive deep into how they went about making the leap from working for the local news station, to crafting wedding stories at European castles, Mexican beaches, and much, much more.

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