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Should Technology Lead People Decisions, or Should People Lead Technology Decisions? w/ Jessica Minasian

By Alex Glenn

Last week, Jessica (Founder of Magnetic Hype) and I were chatting about how her clients and colleagues go about building, and hiring for management of, their future tech stacks - what pain points, mistakes and dilemmas her and I see and experience most often. For the full episode notes and links, check out the article here >> Needless to say, we agreed it needed to be recorded for the public.  In this episode, you will hear Jessica and review:  What factors you are more than likely not considering before you start new martech builds for your organization. Examples of when martech operations go wrong and why.  How to properly prepare your team and leadership for a new martech build project.   And how to decide between hiring to fill needs around the martech project vs outsourcing to a expert and or agency.  Jessica deals with 50 of these projects a year, so  her and I have spent considerable time outlining what we’ve seen to go over in this episode for you today.  --- Support this podcast: https://anchor.fm/marketing-automation/support

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