You were taught a myth. The myth is that competition is a good thing—it’s not! When people say, “Competition is a good thing,” they mean that it’s good for consumers. As a business owner, you don’t want to compete, you want to DOMINATE your market. It’s a weird concept to wrap your mind around at first because you’ve heard the opposite said so many times. If the word “dominate” scares you, you’re going to get run over. You may have an averse reaction to the word, but it’s not about practices that aren’t above board. It comes from a place of wanting to serve your customers in the very best way possible. Right now, someone else is serving your customers and doing so to a poorer degree than you. Are you satisfied with that? You know you have the best product (this is the dominating mindset): you know it’s the very best and if people went with you instead of your competition, they would be better off. It would be great for them! Why then are you satisfied with someone else serving these people poorly? When you don’t dominate, you allow someone else to serve these people to a worse degree. You have to see it as your duty to serve people better and dominate your market. Take massive action! This episode is entirely inspired by The 10X Rule. It’s the best book I’ve ever read. I buy it for all of my team and family members. If you haven’t read this book, you’re making a huge mistake. Go buy the book, read the book, and listen to this episode. If you’ve already read the book, read it again. Then buy the audio book. If you’ve listened to the audio book already, listen to the audio again, then buy the book and read it. It will change your life. If you’re still not convinced, listen to today’s episode.