233: Examining the amazing contributions of women in marketing with Katy Mousinho and Giles Lury

By LID Radio

KATY MOUSINHO is now enjoying a life of ‘freedom and flexibility’, having forsaken the world of full - time working to pursue multiple activities including writing, health and fitness, travel and helping out small businesses with their brand and marketing strategy. As former Managing Director of The Value Engineers and with 30 years’ experience in insight and brand strategy, she has gained abroad  perspective on the  world of consumers and brand, having worked with a diverse range of clients across categories and countries. LinkedIn: https://www.linkedin.com/in/katy-mousinho-98b6411 GILES  LURY is a VW Beetle-driving, Lego watch-wearing, Disney-loving, Chelsea supporting father of five who also happens to be a director of brand consultancy at The Value Engineers and author of The Prisoner and the Penguin, How  Coca-Cola Took Over the World, and Inspiring Innovation. LinkedIn: https://www.linkedin.com/in/giles-lury-2646638 Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read AI Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What’s interesting about these ‘Masters of Marketing’ is that they are all men. Katy Mousinho’s and Giles Lury’s book, Wonder Women, tells the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded advertising agency Wells, Rich,Greene. There are also interviews with Edwina Dunn OBE – the co-founder of Dunnhumby and the data behind the Tesco Clubcard; Helle Muller Peterson – Senior Vice President at Arla Foods  Denmark  and  previously  the  only  female CEO in Carlsberg, plus many more. Mousinho and Lury pull together their findings, not only to celebrate their success, but to provide insights for the future of marketing and the great marketers, women and men, to come. Wonder Women website: https://www.wonderwomen-marketing.com/

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