Brendan Murdock made his name as the founder of well-designed barbershops, which he called Murdock London. The brand was right at the forefront of a wave of new spots catering to men who care about their appearance and are willing to pay good money for smart grooming products. But Murdock has since left that eponymous firm to set up a more intriguing company: a health-and-wellness brand called Anatomē. Now he’s in the business of advising customers on their wellbeing and recommending vitamins, supplements and essential oils. The brand also has a flagship store in Shoreditch.