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Your Brain is the Puppy or the Puppet Master – Ulli Appelbaum

By Scott King

Ulli Appelbaum ( @FirstThetrouser ) is an international marketing and brand strategist. He is an expert in coming up with fresh perspectives to position a brands, products and companies. Ulli has developed a strategy exercise into a technique he calls Positioning-Roulette. Positioning-Roulette is a culmination of 1200 case studies provided as 26 flash cards. The […] The post Your Brain is the Puppy or the Puppet Master – Ulli Appelbaum appeared first on Scott King.

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