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Eureka 111: Tend

By Monocle

Marco Abele is the founder and CEO of Tend, a Zürich-based digital platform focused on “life-enriching investment”. Driven by blockchain, Tend allows investment in luxury assets through co-ownership, such as shares in high-end sports cars, homes, vineyards and whiskey collections. Abele’s track record in finance means he knows how to create wealth for his clients – and now he’s launched a platform to encourage them to enjoy investment.

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