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Todd Herman: Unleash Your Superpowers With The Alter-Ego Effect

By David Newell

Does the power of imagination hold the key to achieving peak performance? According to entrepreneur, author, and elite performance advisor Todd Herman, the answer is resoundingly yes. For over 20 years, Todd has advised some of the best athletes, entrepreneurs and business leaders in the world on how to get the most out of themselves. The answer? Adopting an alter-ego. Whether it's Superman, Batman, Wonderman, or any other inspirational avatar, using these imaginary icons at the right time can transform your thoughts, beliefs and behaviours in every area of your life. Now published in his new book The Alter-Ego Efffect, in this episode we talk all about the science and the psychology of finding your inner superhero and what you can do to bring this tool for transformation alive in your life.

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