Max Snow - Be the Product
By Bill Wise, Chris Cunningham
On the fourth episode of the Superpowers podcast, Bill and Chris sit down with Max Snow, the 23-year-old CEO of Yobi Ventures, a data analytics firm that helps “everything that isn’t Amazon” compete by combining all sources of user data under one roof. Throughout the interview Max’s superpower was on full display. His charisma, confidence, and innate ability to predict human behavior – or as Bill and Chris put it, Max’s ability to “be the product” - has led to meetings with fortune 500 companies before Yobi has even launched. That same superpower is what, even at the age of 23, has led Max to various stops and successes in the data analytics field. Before dropping out of Duke University, Max designed algorithms to predict songs’ success and popularity in the music industry. He then left college to create a music distribution company that leveraged those data-driven insights. In 2017, Max set out to apply the same principles to film and television script analysis, creating a first-of-its-kind service for the entertainment industry. “Never before has actual data been used to package a film,” Max said. Eventually, Max decided to tackle something bigger than entertainment. He partnered with a renowned Princeton professor researching the intersection between computer science and psychology – a connection he views as paramount to leveraging data’s full value. “Rarely do you hear in AdTech, people treating the data that they’re looking at as real people. They see it as empirical data flow,” Max told Bill and Chris. With this partnership, Max started Yobi. By strengthening the connection between data and source subjects, Max helps enterprises gain a deeper understanding of the data they mine from operations. The young CEO describes Yobi as a new source of competitive advantage for companies of all sizes. “When it comes to forecasting, you really don’t have a model yet that’s based on human behavior and human decision making.” Yobi Ventures provides that tool.