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October 20, 2018 | Ford's Farley: We have to be a lot more 'profitable'

By Automotive News

Ford global markets boss Jim Farley discusses product plans for dealers, new policies and the automaker's revamped marketing strategy. Plus, why ditching the calendar could help dealers maximize their profit potential.

Listen to October 20, 2018 | Ford's Farley: We have to be a lot more 'profitable' now.

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