Moving From Marketing at Events to Online in a Pandemic with Kerstyn Inouye
By Christina Nicholson
Kerstyn Inouye is the Marketing Director at Top Drawer Merch. Since COVID-19 hit the US, she has been forced to switch up her day-to-day marketing tasks, like many others. In this episode, she talks about how has marketing in the fashion industry is different when you work with celebrities like music artists, how to keep fans engaged throughout every single marketing channel when you’re no longer hosting in-person events, and strategies for Black Friday during a nationwide pandemic. Some resources mentioned in this episode: https://topdrawermerch.com/ Kerstyn is at @_dippedinblack @topdrawermerch @electricfamily Please subscribe to this podcast and leave an honest review on Apple Podcasts. Your ratings and reviews really help and I read each one.