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How To Use Jobs To Be Done to Read Your Customers' Minds

By Louis Grenier | No-Fluff Marketer

On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co. Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old method of creating customer personas. Listen in for a step-by-step practical guide on this method, why you should be using it, and how you can implement it in your business. Topics Discussed in this Episode: Claire’s role at Calendly and transition into consulting The “Jobs to be done” approach to marketing Identifying your power customers and making a profile Tips for interviewing customers and getting valuable insight Introducing new methods to your company successfully Case studies and recommended resources on the “Jobs to be done” methodology Resources:   Websites that Convert: The fundamentals of writing compelling website copy by Claire Suellentrop Loveyourcustomers.co Claire’s talk from the Unbounce’s Call to Action Conference Rev.com and Speechpad.com - Transcription services Matt Hodges on Marketing the Job to be Done via Intercom When Coffee & Kale Compete by Alan Klement https://jtbd.info/ Blog by Alan Klement Check out our first Facebook live interview happening on October 31, 2017 with Oli Gardner: https://everyonehatesmarketers.com/oli/ Free guide from EveryoneHatesMarketers.com: How to stand out: 9 bullshit-free lessons from world-class tech marketers   louis@everyonehatesmarketers.com  

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