This browser doesn't support Spotify Web Player. Switch browsers or download Spotify for your desktop.

#12: The YouTube Algorithm and its Implication for Politics, with Matt Gielen

By Michael Bossetta

Matt Gielen, founder of Little Monster Media Co and former Director of Audience Development at Frederator, joins the podcast to share is research and insights about how the YouTube algorithm works. Matt explains some of the factors that YouTube's algorithm takes into account when suggesting content to users, and we discuss the implications this filtering might have on public opinion and political campaigning during elections. Other topics touched upon are YouTube monetization, digital advertising, the importance of being authentic on YouTube to build an audience, and the future of live video streaming on social media like Instagram, Twitter, and Facebook.

Listen to #12: The YouTube Algorithm and its Implication for Politics, with Matt Gielen now.

Listen to #12: The YouTube Algorithm and its Implication for Politics, with Matt Gielen in full in the Spotify app