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Moneyballing Brand Economics – Edgar Baum

By Scott King

Edgar Baum ( @EdgarBaum ) is the Chief Brand Economist at Strata Insights. In this episode, Edgar describes a contemporary brand measurement approach to measure effectiveness and describes a case study how a tech company outmaneuvered the competition. If you are familiar with Moneyball, you will understand brand economics. Just as Billy Bean used a […] The post Moneyballing Brand Economics – Edgar Baum appeared first on Scott King.

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