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SE4 EP30: Driving eCommerce Growth with SMS Marketing • Text Commerce

By Kunle Campbell

Interview with Alex Beller the Co-Founder of Postscript - a leading SMS marketing platform for ecommerce stores. We talk about 'Text Commerce', which is marketing with SMS and MMS. We’ll cover best practises, customer acquisition and retention for positive returns and ROI   Do stay tuned!     ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<<   ----------- SPONSORS: This episode is brought to you by: Klaviyo  If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.   That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.     Mastercard SCA Update for EU Retailers Attention Online retailers in Europe. A new payments standard, known as SCA or Strong Customer Authentication will come into force in September 2019. Mastercard research shows that up to 75% of e-commerce merchants in Europe are potentially unaware of this coming into effect. SCA is a new regulatory requirement that is designed to help retailers and issuers make digital payments more secure. The challenge is to create or keep a frictionless check-out experience for online shoppers.   SCA will allow for biometric technology and dynamic passwords to create a more secure and improved online shopping experience. Mastercard’s Identity Check is fully compliant with SCA requirements and facilitates shopping experiences we can all trust, allowing us to securely pay online using features such as our fingerprint. To find out more on Identity Check visit the Mastercard website here: https://newsroom.mastercard.com/eu/

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