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Episode 087 -- Choose Your Headline and Meet Scott Charlston

By Bill Monroe

2-Minute Tip: Choose Your Headline   As you frame your talk, make sure you choose the headline for it.  Flip through a newspaper or magazine and look at the headlines. Their job is to give you a little bit of information in a way that is compelling enough that you want to read more. They have to be short. They can be funny, But when you define the headlines for your talk, you also need it to get people to come see you and give you their time.   Think about your headline as the kind of thing that might be the subject line of an email or go on a poster advertising your talk. If you already know your goal for the talk and what you want people to take away from your talk, you should be able to develop the headline easily. If you can't, then maybe your talk isn't quite ready yet and you need to review your goals again.   Post Tip Discussion: Meet Scott Charlston   I first met Scott through a professional job hunting workshop where we are both looking for our next adventures. If you're looking for a great PR or media relations expert, reach out to Scott. If you're looking for a corporate trainer, product evangelist, or podcaster, just email bill@2minutetalktips.com.   In this episode, you'll hear about just what it is PR professionals do and the things they work on while doing media training. While there's an obvious surface level overlap between public speaking, ultimately it goes deeper. The core themes of defining and knowing your message, understanding your audience, and telling compelling stories that I talk about all the time on this show are also the core elements that Scott focuses on in his work with executives and media relations teams.   Scott spent 6 years as a reporter and anchor at Spokane's KREM TV before moving into PR for nearly 20 years with Weber Shandwick and Verizon Wireless. He's done media training, media relations, executive coaching and even more -- all with a focus on putting people at the center of the story, distilling complex ideas into clear benefits. Links   Scott on LinkedIn https://www.linkedin.com/in/scott-charlston/ Scott on Twitter https://twitter.com/scottcharlston?lang=en Help A Reporter Out (HARO) https://www.helpareporter.com/ Muck Rack https://muckrack.com/ How the Mighty Fall on Amazon https://www.amazon.com/How-Mighty-Fall-Companies-Never/dp/0977326411/ref=sr_1_1 Andru Edwards on YouTube https://www.youtube.com/user/gearlive   Call To Action: What are your thoughts on this chat and PR? Let us know in the comments below. Share this episode with a friend, colleague, relative, reporter, or PR Specialist. Just give them this link: http://2minutetalktips.com/scott Subscribe to 2-Minute Talk Tips for free in your favorite podcast app. Don't get best...get better.

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