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The secrets to becoming a Technical Marketer! (Elad Levy)

By Jonathan Kahn & Roy Povarchik

Elad Levy , now CMO of Fixel, has gone a long way to from being a marketing Junior to the Technical Marketing expert he is today.  In this episode Elad talks about his work in Fixel and gaining technical knowledge as a marketer.  He also talks about the transition from being a “tactical” marketer to adopting a wider strategic marketing perspective, how to find marketing opportunities as a small marketing team and why you should refer to yourself as a small company and not a startup.  In this episode you’ll learn:  - Why calling yourself a startup is great for investors, bad for marketing  - What are the two technical skills every marketer needs to hone   - How to prfioritize marketing efforts to spot the best opportunity  - How Fixel hacked a conference to build super targeted offers   - Why you should start with things you can automate and scale first.

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