Creative effectiveness in a crisis - Orlando Wood

By Jon Evans

Orlando Wood is the chief innovation officer at System1, and author of the IPA's best-selling book, Lemon. He also happens to be my colleague.What we cover: What is Lemon all about? How right-brained attributes in advertising can help long term brand building What impact will the Coronavirus have on the left-right brained way we think of the world? Should you continue doing the 'Covid-Ads' or should you stick to what you know? Can old Ads really be effective? Should brands go into the archives? Follow me: Twitter | @uncensoredCMO LinkedIn Contact me: Website | www.uncensoredcmo.com Email – jon@uncensoredcmo.com

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