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Eureka 110: Poilâne

By Monocle

Apollonia Poilâne is a third-generation baker and CEO of the Poilâne bakery brand. While she was encouraged by her father to explore the world and pursue her passions, it’s in the bakehouse where she has always felt most at home, carrying on her family’s tradition. Under her guidance since 2002, the eponymous company has grown steadily – there are now bakery locations across Paris and London, and the brand’s staple thick-crust sourdough bread can be found in hundreds of French restaurants and in more than 1,500 food retailers around the world.

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