423: Turn One Piece of Content Into Six (or More) With This Strategy
By Sean McCabe and Ben Toalson
You're working too hard! I'm not saying you should put in less effort necessarily, but you can get so much MORE out of the effort you're already putting in to produce content. It takes a lot of time and energy to create content, and you're working too hard to produce it. Instead of making new pieces of individual content from scratch, you can repurpose content creatively into different formats and mediums for distribution on more platforms. I share my strategy for generating 6X more content from a single topic. All it takes is a few tweaks to your production process.