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How Jennifer turned her passion for the outdoors into a thriving tour business. (Ep 2)

By Shane Whaley

On Episode 2 of the Tourpreneur Podcast, Host Shane Whaley discovers how Jennifer Gruhn turned her passion for nature and the outdoors into a thriving tour business. Jennifer is the owner of Asheville Hiking Tours and today we learn more about how she got started, the challenges she overcame and how she has developed her tour business. Tourpreneur Jennifer also shares with us how used a very well known app to measure customer demand and gather feedback before launching her tours.

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