Today we have an amazing opportunity to sit down and talk to Aubrey Marcus. Aubrey is the founder of ONNIT, one of the fastest growing health and fitness companies in the US. If you haven’t heard of ONNIT yet, you will… They are changing the game when it comes supplementation, and human optimization, and creating an incredible following in the process which includes guys like Joe Rogan, Dwayne Johnson AKA The Rock”, Tim Ferris, and legions of athletes and entrepreneurs who simply want to perform at their peak mentally and physically. Fortunately ONNIT’s headquarters are located right here in Austin, so I had the chance to spend some time with Aubrey to talk about the incredible rise of his company, which started just four years ago. And that’s what the focus of today’s episode is all about… Scaling… How do you start a business out of your bedroom, and successfully scale it from nothing to $1 million in sales, and then from $1 million to $5 million, and soon to be $50 million+… Without falling into the business crushing chasms strewn across that path? Today’s call is packed with wisdom on launching a business, building a global movement, and scaling your vision into one of the next great companies in the world. I should also mention that ONNIT was the very first sponsor of Self Made Man and this podcast. I’ve been using their products before Self Made Man even launched, specifically Alpha Brain when I work for improved focus, and 180 for recovery, Unlike most nutrition supplements out there, these actually work, and you can feel the difference. I also have a room full of their amazing primal kettle-bells and a closet full of their clothing because it’s some of the best quality materials that I’ve found.