A long-time artist and graphic designer, John Fezzuoglio decided later on in life that he needed to make a change for the sweeter. Influenced by his childhood memories of authentic homemade food in Brooklyn New York, John decided to combine his love for food with his artisan skill. The result? In less than 10 years, Owowcow has become a runaway hit. We visited John in his Lambertville, New Jersey ice cream shop to dive deeper on how he became an extraordinary small business. Was it a killer social media strategy? Was it clever marketing? This story is one about a relentless focus on authenticity and crafting the best product possible. Are you connected with Extra/Ordinary Small Business? Instagram: @extraordinarysmallbusiness Facebook: @extraordinarysmallbusiness Online: extraordinarysmallbusiness.com <-- Sign up for our email! Want to be featured on Extra/Ordinary Small Business? Head to extraordinarysmallbusiness.com to apply.