TFAR - Episode 2 - Marketing in the Boardroom
By Paul Frampton
On this week’s episode, we have Stephen Taylor. Stephen is a seasoned marketer who has held senior marketing roles at P&G, Samsung, Findus and Paypal. He has recently taken on the new role as Global CMO for HMD, the home of Nokia Phones. In his career, he has managed marketing both for EMEA and globally so has deep experience of representing marketing at the C level in some of the biggest organisations in the world. Stephen and Paul discuss the role of marketing in the boardroom, how marketing has been marginalised in recent years and how Stephen has personally worked to re-establish the critical role marketing plays. Stephen shares how he is “beautifully humble by being convinced that 50% of what he and his team are doing is wrong” at all times and why he believes the CMO should be leading the digitisation agenda at the board table.