40 min 10 sec
Every company will tell you it sells something that will make your life better, easier, or more efficient. But at the end of the day, how happy are consumers with all of the things they buy? Or, better yet, how happy are consumers in general? Hapbee is a company that is focused on both of those questions, and on this episode of Up Next in Commerce, I talked to the founder of Hapbee Technologies, Scott Donnell about how they find the best answers. Scott told me all about how he learned of the technology that powers Hapbee’s device, which sends out frequencies that give you the effect of certain drugs or chemicals without needing to ingest them. So if you’re looking for a kick of caffeine, or some melatonin to get to sleep, Hapbee creates what’s called blends to give you that effect just through low frequencies. It’s intense technology, and it takes a lot of consumer education and testimonials to get the word out. Scott told me how he went about doing that and building Hapbee into a company with a line of consumers just waiting to give it a try — and Scott explained how he’s meeting that demand in a time of supply chain issue galore. This was a really fun episode, I hope you enjoy! Main Takeaways:Tapping Into Einstein’s Ideas: Einstein had an idea that everything is connected, and he was right. Your cells interact in an interconnected way and in an effort to prove him right, Hapbee created a technology that could be produced and sold. By constantly asking “what if,” you give yourself an opportunity to do the same thing — find new ideas, potential business ventures or products, and build something the world didn’t know it was missing.Who Not How: Part of being a leader is knowing your strengths and weaknesses. And it’s about being willing to bring in people who can level you up in both areas. You should constantly be looking for people who are smarter than you so that you can bring them into the company, learn from them, and help do a better job than you ever could. Task lists for leaders shouldn’t be actual things to do, but instead should be about finding people they need to bring in to accomplish tasks.Your Network is Your Net Worth: Building relationships and having strong connections is the most important thing you can do as an entrepreneur. Not only can these people be a source of support and advice, they can also be recruited to help you lead, to solve a problem, or to bring in other people who can broaden your network even more.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---For a full transcript of this interview, click here.