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Crisis Communications Unrealistic Expectations (Inside PR 522)

By Joseph Thornley

On this week's podcast, Gini, Martin and Joe talk about privacy and the continuing interest of government legislators about what the social networks and search engines are doing - and not doing - to protect it. Privacy is not just about the personally identifiable data. It's as much about the metadata that flows from it. We also talk about how realistic it is to expect agencies and organizations to respond to individual people during a crisis. The case is Joe's over-two-day return to the dark ages when he and 250,000 other Hydro customers lost their power following a tornado in Ottawa. Is it good enough for organizations to simply publish general information - or should they attempt to respond to individuals and communicate information that would be useful to specific groups, such as neighbourhoods.

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