Ep. 1 - How do you market in the age of coronavirus?
In the middle of making our very first episode and a series of interviews that would follow, the World Health Organization declared the coronavirus outbreak a pandemic. The entire reason we started making this podcast was to inform, educate and assist marketers do their jobs just a little bit better. Now, I realize we have an opportunity here to do that, which is why we’re releasing this episode of how to market during a pandemic right now. We’ll have more on this topic -- and many others with a strong focus on consumer psychology…. And I just want to point out -- we realize this isn’t the typical way to kick off a new series, but these are unusual times. So how can marketers use this as an opportunity rather than a hindrance? And how do they do it ethically? The following guests appear on this episode: Deb Gordon has spent her career trying to level the health care playing field for consumers and now advises start-ups and innovators trying to make health care better for everyone. Deb is a seasoned executive specializing in health care innovation, strategy, marketing, communications, and growth. She has held a variety of executive roles in health care, including spending nearly a decade leading marketing for a health plan that served Massachusetts residents. In 2017, after the acquisition of a health technology turnaround she led, Deb became a Senior Fellow at the Harvard Kennedy School’s Mossavar-Rahmani Center for Business and Government, she conducted extensive research on health care consumerism. Her research into health care consumerism -- in search of consumer-driven solutions to American health care woes -- spawned The Health Care Consumer's Manifesto. Before joining the Rawls College Of Business , Dr. Dino Villegas had more than ten years of experience as a consultant working on industries such as: Mining, construction, postal services, transport, financial services and banks, retail, telecommunications, government institutions, political campaigns, and non-profits organization among others. Professor Villegas has taught graduate and undergraduate courses in: Marketing, Marketing and Media, Research, Entrepreneurship, Communication Strategy, Services Marketing, Sales Management, and International Marketing. Is the Vice President of the Iberoamerican Communication Strategies Forum (FISEC), a research group that brings together academics from over 20 countries, also is the faculty advisor for the Tech Marketing Association and a proud father of two. His research interest is focus on On-Line communities in social media, with special interest on the understanding of the cultural, interaction and symbolic elements from a brand and consumer perspective. Andrya Allen is an award-winning author and consultant in communications, leadership and business. Andrya Allen is the founder of Crossland Communication, a growth firm for innovative, world-changing organizations across the globe. She lives in Pensacola with her husband and two children. Allen is a graduate of the Strategic Communication and Leadership MA at the University of West Florida. Every day Joshua Lisec helps authors manifest the mission behind their voice. Joshua is the world's only award-winning, celebrity-recommended, #1 international bestselling Certified Professional Ghostwriter. He is also a Forbes Contributor ghostwriter, a TEDx speaker, and a two-time published novelist. Since 2011, Joshua has ghostwritten more than forty-five books and has been featured in BBC Radio London, American Express, Yahoo!, The Huffington Post, CarolRoth.com, and numerous other outlets.