Bill Balderaz - Making Informed Tactical Decisions Using Data (with Futurety)
Our guest today is the founder and president of Futurety, a Columbus-based company that focuses on helping organizations disrupt industries and develop new products and services. The firm’s processes combine sales, website, social, financial, operational, and third-party data into a simple and accessible dashboard. Clients then use those data to support their marketing, tactical, and all types of decisions. Previously, Bill was the founder and president of Webbed Marketing which went from a one-man consultancy to one of the fastest-growing interactive marketing agencies in the Midwest. Today on the pod, we talk about Bill's experience as an Angel Investor evaluating companies, hiring and retaining a diverse and productive team, how Bill uses his company and investments to foster positive social change in our community and in our world. I absolutely loved this conversation... He has spoken at more than 150 conferences from New York to California on innovation and has also been featured in dozens of media outlets including the Wall Street Journal, Money Magazine, and NPR. We had so much to discuss and we got quite the education from Bill today!