#CategoryCreation 15: The CEO's Important Role in Category Creation w/ Chris Orlob
By James Carbary & Jonathan Green: B2B Marketing Experts
In this episode John Rougeux, VP of Marketing for Skyfii, chats with Chris Orlob, Sr. Director of Product Marketing at Gong. Here are a few takeaways : Why having your CEO buy in to category creation is key What prompted Gong to pursue category creation in the first place How to work with analysts on adding a new category Chris's top reads for aspiring category creators Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.