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Deck the... brand with boughs of holly

By The Brand Leader

If you have a retail-based or e-commerce business, having a well thought-out holiday plan is not only critical, but table stakes in today's retail world. Geoff and Kyle discuss this and the history of Black Friday and Cyber Monday, why they're important to your business, and some insights about what to do and when for your brand's success during the holiday season.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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