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Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps

By Louis Grenier | No-Fluff Marketer

What does it take to develop a captivating story? How can we use story in our marketing strategy and drive business? Storytelling is a skill just like anything else. All it takes to write a mesmerizing story is understanding the key elements of a good story and some practice. In this episode, we're joined by master storyteller Michael Hauge. He's an author and story expert who has coached on countless Hollywood movie scripts since 1985. Michael dives into his 6-step storytelling formula in this interview. We covered: The reason why storytelling is valuable for marketers Why the storytelling process starts with your end result Michael’s favorite marketing story (and what made it powerful) How to find a protagonist your audience empathizes with Why the hero in every story must endure a crisis The goal of story obstacles and how to create meaningful conflict What your ideal aftermath is with persuasive storytelling How to use dialogue to transport your audience with story Resources Storytelling Made Easy by Michael Hauge Michael Hauge's 6-Step Success Stories Tiny Little Businesses The King’s Speech DotCom Secrets by Russell Brunson Expert Secrets by Russell Brunson Sapiens by Yuval Noah Harari

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