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Building Social Enterprises with Brian Linton

By The Mission

Can you imagine growing up with 30 fish tanks in your room? That’s 30 tanks stock full of fish that each needed their own special care. Seems a bit excessive, maybe even a little weird, but that’s exactly the environment Brian Linton, CEO of United by Blue, chose to grow up in.  Since Brian was a little boy, he’s engaged with the world in his own, unique way.  “My parents allowed me to be a little bit weird and that definitely spawned the entrepreneurship spirit in me. I never thought about doing anything else. It never occurred to me to not do my own thing.” Having grown up surrounded by tanks of blue, it’s no surprise that one of these things Brian wanted to pursue was ocean conservation and clean up. After spending years searching for effective ways to help clean the waterways, Brian finally began to conceptualize an idea in 2008 and United by Blue was born.  United by Blue is an apparel company dedicated to cleaning our world’s oceans. For every product sold, they remove one pound of trash from oceans and waterways. Since its inception, the company has removed more than 1.6 million pounds of trash and has over 1,000 stores nationally. On today’s episode of Mission Daily, Brian joins us to discuss his unique background, the struggles and rewards of building a social enterprise, and United by Blue’s plans for the future. — Don’t forget, we have a new partnership with b8ta! gives you access to some of the most innovative and cutting edge consumer tech products. This week, we will be giving away one Neo Smartpen 1. Enter the giveaway for a chance to win! — Mission Daily and all of our podcasts are created with love by our team at We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!

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