Your Research Character

What is Wrong with UX

Dec 2015

25 min 19 sec

In this episode, Kate and Laura discuss the one weird trick to doing better customer interviews. Ok, it's not really a trick, but it is weird. When conducting research, interviewers often behave very differently than they would normally, creating a sort of Research Persona or Character that helps them build rapport quickly and get participants to open up and share.

Drink Pairing: Wassail (that's a thing, right?) Music: The Future Soon by Jonathan Coulton

Explicit
Podcast Episode