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User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience

By Louis Grenier | No-Fluff Marketer

What is user-centered design and why should we care about it? It's the ways to understand your customer and design an experience from their perspective. Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design. You’ll learn how to discover the key problems in your user experience and what steps can fix them. We covered: What user-centered design means for marketers Why achieving user-centered design starts at the top How to use analytics to understand what’s going wrong Why you must examine the “content consumption” metric How to approach your customer research Why most buyer personas fail (and what to do instead) The reason why you should focus on three key metrics The difference between reporting vs. monitoring data Resources: Kick Point Claire Suellentrop on How to Use Jobs to be Done Content Consumption: Go Beyond Pageviews Why Personas Are in Important in Marketing Full Contact BuzzSumo Followerwonk Dana on User Personas: Learn Inbound 2017 Adele Revella on Buyer Personas Follow Dana DiTomaso on Twitter

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