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EP 25 - Debra Atkinson | Brand Building 101

By KIPS

Welcome to episode 25 in the KIPS Personal Trainer Application Podcast. One of the most important aspects of sustaining a career in the fitness industry is being able to market yourself or the business you operate. In this episode we have Debra Atkinson who at age 49 left her well-paying position and started working for herself. Since then she started her own brand called ‘Flipping 50’, which is its own podcast and tv show. In this episode Debra shares her tips for developing content and how she honed in on her branding. Learn more about KIPS – https://kipsonline.org/ Learn more about Flipping 50 - https://www.flippingfifty.com/

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