It's not your customers job to remember to do business with you - it's your job to remind them. And there's no better way to do that than to send them a printed newsletter in the post. In this week's episode, we'll show you exactly how to do that, as well as the mistakes and pitfalls to avoid when sending a printed newsletter. We also walk you through a selection of newsletters that we've either sent or received ourselves to give you some ideas about how you could implement a newsletter into your small business. Newsletters are the best retention tool I know, but they're also pretty good at cross-selling, up-selling and securing referrals if done correctly - which is without overtly selling! For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.