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#69 with Gorden Bowen (Co-Founder & Chairman McGarryBowen)

By Christoph Magnussen & Michael Trautmann

“You just thought about this over night? This is just remarkable!” Gordon Bowen is one of my absolute top idols in the global advertising industry. He is the inventor of the world-famous American Express campaign, "Member since" and has been creatively responsible for the account for many years at Ogilvy and Mather. This campaign was awarded, among other things with the title "Campaign of the Decade". After leaving the company, he was the creative mastermind behind the application and later creative director of the Olympic games in his hometown of Salt Lake City. Together with Mitt Romney, the head of the organizing committee, he only had to find a way to tune the country for the Olympic Games shortly after 9/11. At the age of fifty, in 2002, together with his founding partner John McGarry, he founded the advertising agency McGarryBowen. The agency has developed rapidly since its foundation and has been awarded the "Agency of the Year" award several times. The agency is represented globally today, works for clients like P&G, Disney, Marriott, Intel, Mondelez, Chevron and belongs to the japanese Dentsu group. But it is not this obvious success that makes Gordon. Gordon is a very special person. He is curious, he is empathic, he is a great storyteller, he loves traveling, he is passionate about art, music, architecture and pop culture. He is involved in numerous social and cultural projects. He gains new energy from all these topics for his work. He is experimenting with new working methods, including the new ‘American Express Team’ at McGarryBowen. He is a great host and I am pleased to call him my friend. Have fun with Episode 69 of the #OntheWayToNewWork Podcast SPOTIFY SOUNDCLOUD And ITUNES And all book tips here With Christoph Magnussen and Michael Trautmann

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