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Amelia Harvey, The Collective

By Monocle

Amelia Harvey is the woman behind The Collective, an innovative yoghurt brand that has shaken up the dairy aisles of supermarkets across the UK and Europe with its playful packaging and fruity flavours. Founded in 2011 as a joint venture with the original New Zealand-based company, it has now grown into a thriving business with annual sales of more than €33m and a vast range of dairy products. In this episode Harvey reveals the secret to getting your foot in the supermarket door (literally) and explains how the food sector is evolving.

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