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How to Sell with Steli Efti

By Everyone Hates Marketers

In this episode, you’ll hear expert sales advice from a successful entrepreneur who’s started multiple businesses from scratch. Steli Efti explains how to sell, and what steps he takes when launching a brand new company (without using his name or network). We discussed: How to think about your customer before you start a business Why Steli recommends you sell a service before building a product When potential customer interviews become a waste of time The framework for effective customer development conversations How to reprogram your mind and see failure as progression Why you will never become immune to hearing the word “no” The exact process Steli tried to cold call startups (without using his name or network) How to generate revenue quickly with services Resources Stanford experiment The Startup Chat Seth Godin’s Marketing Secrets to Launching a New Business  

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