How to run an ad agency - Ian Millner

By Jon Evans

Ian Millner is global CEO and co-founder of iris one of the most successful independent agencies in the UK. He set the agency up 20 years ago as a partnership with his co-founders and it now boasts some of the world’s most famous brands such as Samsung and Adidas. A genuine multi-disciplinary agency with offices around the World iris have successfully moved with the times.In this episode Why agencies get the clients they deserve The importance of genuine diversity and how it contributes to innovation Why a good pitcher does not always make a good partner Finding sources of unfair advantage When clients make things they wouldn’t buy from an agency Why Ian can’t stand Ad industry awards When it makes sense to in-house your agency and out-source your agency Why Campaign should apologise for backing down on the Nigel Farage front cover The importance of creating cultural assets in today's social media driven age Ian reveals his plans to write a book about unspoken social behaviour Follow me: Twitter | @uncensoredCMO LinkedIn Contact me: Website | Email – Ian Millner Ian's Twitter Iris' Twitter Iris Worldwide

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