Ep. 10 - Adding value to your customers' lives during a pandemic w/ Prince Ghuman
This is the tenth episode of Market with Me Quikly — a podcast to inform, educate and assist B2C marketers in doing their jobs just a little bit better. In this episode, we talked to Prince Ghuman. He is the co-author of Blindsight: The Mostly Hidden Ways Marketing Reshapes our Brains — which was released in May. Prince brought over ten years of marketing expertise to this book — while his co-author Matt Johnson, brought a background in neuroscience. I talked to Matt in an earlier episode that you should check out as well. Prince’s experience has spanned from consumer packaged goods to e-commerce and cryptocurrency. He started his first company while attending UC San Diego. Most recently, he held dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. He is currently a Professor of Neuromarketing at Hult International Business School in San Francisco. Prince is a contributor to media outlets including Forbes, Refinery29, & The Washington Post. He was named one of the San Francisco Chornicle’s 'Movers and Shakers'